Advertising: Do I Need Raised Letter or Full Color Business Cards?

Do I Need Raised Letter or Full Color Business Cards?

Written by Mitone Griffith/24HourWebsiteWizard.com

If you've been searching around for business cards that will best represent repparttar

image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color." What are repparttar 100735

differences in raised letter and full color business cards? What are repparttar 100736

price differences? What looks best for how I want to represent my business? These are all questions I hear on a daily basis.

1. The difference between Raised Letter and Full Color printing is in how repparttar 100737 ink is applied to repparttar 100738 card stock. Thermography is repparttar 100739 type of printing that produces ink that stands up off repparttar 100740 page slightly. When you run your fingers across repparttar 100741 surface, you can feel repparttar 100742 printing on repparttar 100743 stock. Each color that is printed has a separate plate, and repparttar 100744 cards have to be run through repparttar 100745 press for each color chosen. These types of cards have a very elegant and refined look about them, especially if repparttar 100746 colors and stocks chosen are complimentary. There are hundreds of varieties of stocks and inks to choose from.

Full Color printing is much like printing from your ink jet printer at home. All repparttar 100747 inks are printed on repparttar 100748 page at repparttar 100749 same time, and combined to create hues, shades--photo images. So, one run through and repparttar 100750 cards are printed. These cards have been traditionally used by real estate agents, insurance agents and repparttar 100751 like. But now, with this type of printing becoming more affordable and available, anyone can choose this option. These designs most of repparttar 100752 time seem jazzier, sharper, more upbeat.

2. The cost difference is an oddity. Spot printing (the process of laying repparttar 100753 colors on one at a time, as in Raised Letter cards), can be much cheaper--if only one color or black is chosen. White plate (65 lb stocks) will be cheaper than a cordwain or linen. But, if you start adding more colors (equals more time through repparttar 100754 press) then you'll start racking up repparttar 100755 cost. If your colors touch each other (called registration--the printer must make sure repparttar 100756 cards run through correctly) then you'll tack on some extra expense there.

Increase Web Traffic With Business Cards

Written by Mitone Griffith/24HourWebsiteWizard.com

8 simple ideas to increase your website traffic using business cards-on a localized level

If you've been promoting your online business for a while now, finding it difficult to build your lists and sales due to that barrier of mistrust inherent of repparttar Internet, you will be pleased to know there is an alternative!

It's plain and simple, good old fashioned face-to-face, or localized targeted marketing. There are people in your community right now who want and need what you are selling. I am sure you don't care if your sales and customers come from across repparttar 100734 globe, or across repparttar 100735 street, right?

Here are 8 ideas for getting customers to your website, from your own neighborhood.

Design Key Points:

1. Make sure your website address is prominent on your cards. If your main goal is to promote your online business, you will want to make a clear action statement, something like "Visit our website, www.oursite.com, for a free report on..."

2. You can even put your autoresponder email address on your cards: "Email info@myautoresponder.com" for a free 3 day e-course..." You should choose one of these-you don't want to clutter your cards with too many requests.

3. Your cards should also be clearly superior to plain inkjet home-printed cards. You want to build trust in your company, that you are a reliable, real, legitimate person in business, ready to serve your customer's needs. Full color cards or raised ink cards on high quality paper, designed by a professional will accomplish this goal.

Now, you have your cards set up, so how do you get them out there?

Getting your cards in front of repparttar 100736 locals:

4. Contact your local Internet Service Provider. See if they allow advertising in their billing statements. You can arrange to have your card stuffed into each of their statements. This is a targeted audience of Internet users.

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