It is just an email campaign why have this big marketing plan why don't we just try it and see what happens?

Too many times we go off half baked and then wonder why our marketing efforts are not working. Well we don't have to write a book to have a plan. We just need one that includes following:

Objectives Audience Definition Key Messages Format Tactics Timeline Budget Measurement

First, determine what is it that you want e-mail program to achieve from marketing perspectives. What is it you are trying to achieve by emailing your clients or prespective clients. Are you trying to raise their awareness of your site or product? Are you trying to build a mailing list, get subscribers for your ezine, sell a product or close a sale? Once this is decided you have your objectives. For example you could have objective of writing an article sending it to 1000 publishers of ezines to ask them to publish your article. Who are you trying to reach? What do you know about them? How would editors profit from you sending them articles? Editors are always looking for good content and they in return promote your business. Your audiance definition then would be ezine editors. Perhaps you could go to a site like To find ezine publisher addresses, use databases such as: http://www.homeincome.com/search-it/ezine/ to find ezine editors addresses. What is your article about? Search ezines that cover this topic. How many publishers will you submit to in what amount of time? It is always good to target your articles as you would your ads for otherwise maybe a lot of people will see your article but they won't be very interested as they are not an audiance that is interested in this subject.

Next what technology do you need to get these messages out? Are you going to submit them to ezine announcement groups such as:

DISTRIBUTION LISTS Article_Announce Subscribe: mailto:article_announce-subscribe@yahoogroups.com Post an article: mailto:article_announce@yahoogroups.com

Publish In Yours Subscribe: mailto:PublishInYours-subscribe@yahoogroups.com Post message: mailto:PublishInYours@yahoogroups.com

Free Content Subscribe: mailto:Free-Content-subscribe@yahoogroups.com Post message: mailto:Free-Content@yahoogroups.com

The Gurus all tell us this is way to sell on web or this is way. New ways and techniques are daily mailed to my inbox telling me if I just do “this” then I will be a success selling on web.

However, psychology of selling everything goes through A simple process that is not a secret. The formula has been taught us ever since we have first been on web. You know this secret if you are a newbie or a seasoned veteran selling on web.

First you must get customers attention. How do you do this? First of all customers on web are searchers by that I mean they get on their computers, go to a search engine and search for specific things they want to know about or buy. So it makes sense that your site title, where you are ranked on search engine and your description of your site are first ways to get their attention. Ok, say you have done a good job of that so you get them to your website.