Do I Have To Be A Good Writer to Market My Own Business?

Written by Debbie LaChusa

Many ofrepparttar most effective low-cost marketing strategies require writing. What can a small business owner do if they're not much of a writer? Can they still market their business themselves on a shoestring budget?

Marketing is a form of communication. And you do need to be able to write well to communicate effectively.

So what do you do if you don't write very well? You have two choices. You can hire someone else to write for you. Or you can learn how to write.

My suggestion is that you learn how to write. Writing is a skill that can be learned. And if you are writing about an area that you have expertise in, YOU arerepparttar 146858 best person to share that information with your prospects and customers.

Take a writing class at your local community college or adult school. Learnrepparttar 146859 basics of good grammar and then write, write, and write some more. Practice, practice, and practice some more. The more you write,repparttar 146860 better you will become.

A Great Logo Is A Marketing Must-Have. But Is It Affordable For Small Business?

Written by Debbie LaChusa

And is having a logo really that important? My answer to both of these questions is an emphatic YES!

A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out inrepparttar marketplace selling.

Why do small businesses need a logo?

Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.

I believe ALL businesses should have a logo

You need a graphic element that capturesrepparttar 146857 essence of your business and communicates an idea to your prospects and customers. A mark that can leadrepparttar 146858 look and feel of all of your marketing materials.

You only have a split second to grab someone's attention

You need to makerepparttar 146859 most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.

Before you decide you can't afford a good logo

Let me assure you that is absolutely NOTrepparttar 146860 case. Look, I've been inrepparttar 146861 ad agency business for 20 years. During that time I've worked with some ofrepparttar 146862 most talented graphic artists and designers inrepparttar 146863 business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.

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