And is having a logo really that important? My answer to both of these questions is an emphatic YES!
A logo is a graphic or visual representation of your brand. Your brand is your business, product or service and what it stands for. It's whatever you are out in marketplace selling.
Why do small businesses need a logo?
Why can't they just market using their company name? Logos are expensive, right? Can a small business owner really afford to get a logo? Or at least a good logo? Lots of questions. Some I'm sure you've pondered yourself at one time or another.
I believe ALL businesses should have a logo
You need a graphic element that captures essence of your business and communicates an idea to your prospects and customers. A mark that can lead look and feel of all of your marketing materials.
You only have a split second to grab someone's attention
You need to make most of that time. A good logo mark can communicate a message or intrigue a prospect to want to find out more.
Before you decide you can't afford a good logo
Let me assure you that is absolutely NOT case. Look, I've been in ad agency business for 20 years. During that time I've worked with some of most talented graphic artists and designers in business. But even I did not turn to them when I needed a logo for my small business. Why? I couldn't. They were simply too expensive for my small business budget. So what did I do? I found a great alternative that's inexpensive, fast and good.