It's a small, fairly new company with no money to commission a professional media release. Still, Celina wanted to get word out so she asked me for some tips on how to write her own release.

MAKE BELIEVE YOU'RE A JOURNALIST

First, put yourself in reporter's shoes. Try to imagine what kinds of stories would interest her and how you can make her job easier by dropping a good story right in her lap. Ask yourself:

What sets your gizmo or your company apart from competition?

Have you recently launched a new product or service?

Personnel changes, awards, events, surveys, poll results and joint ventures can all be spun into news stories.

OH, THE HUMANITY!

Did you have to overcome some great challenge or difficulty to arrive at where you are now? Or maybe one of your clients had a special, urgent need that was filled by your product/service?

Bottom line - human interest sells. For example, big lottery jackpots would never make news if they blatantly promoted lottery corporation itself. But notice how media flacks writing releases always focus on some aspect of winner's life... an ailing grandmother in need of expensive treatments, a house that recently burned down and now can be rebuilt, etc. In other words, human angle that newspapers, radio and TV just gobble up!

THE INVERTED PYRAMID

Write an enticing subject line, headline and first paragraph. Get to point quickly. Believe it or not, most news writers and editors only take five seconds to decide if they'll act on your announcement or not.

News reporters themselves have been trained to write using "inverted pyramid", putting most important information -- who, what, where, when, why and how -- at top. And that's what they expect to see in your media release.

But what if you don’t have much traffic? Is it still possible to make a good income online?

Yes, it’s possible. You just have to learn how to pull more profits from hits you do get. And below I’ve outlined 5 different ways I’ve pulled more profits from my sites with low traffic.

1) Increase The Price Of Your Product Or Service

Most people don’t buy because of price, but rather they buy because they feel price is worth what they’re getting.

So, if you can justify a price increase for your service or product, you can immediately start bringing in more profits for every sale. And fact is, with a justified price raise your sales won’t drop off, and at times, will actually increase.

2) Back End Your Customers

Once a customer buys from you it’s time to put more products in front of them.

I’ve sold ebooks and then offered resell rights later. This can bring in more profits.

Or perhaps you can offer additional books, reports, and tools that all support your main product. These can be offered over and over again.

Even if you don’t have time to create new backend products, you should still put this technique into action because of profits it generates. Offer products through affiliate programs. Or even better, get reprint rights to solid products so you can keep all profits. A great place to get rights to proven products is http://www.reprint-rights.com