Do-it-Yourself News Releases for Small Business

Written by Heather Reimer


How do you create some serious buzz about your online or offline company on zero budget? That's what Celina wanted to know. She'srepparttar owner of a website that specializes in desktop publishing and site design.

It's a small, fairly new company with no money to commission a professional media release. Still, Celina wanted to getrepparttar 117563 word out so she asked me for some tips on how to write her own release.

MAKE BELIEVE YOU'RE A JOURNALIST

First, put yourself inrepparttar 117564 reporter's shoes. Try to imagine what kinds of stories would interest her and how you can make her job easier by dropping a good story right in her lap. Ask yourself:

What sets your gizmo or your company apart fromrepparttar 117565 competition?

Have you recently launched a new product or service?

Personnel changes, awards, events, surveys, poll results and joint ventures can all be spun into news stories.

OH, THE HUMANITY!

Did you have to overcome some great challenge or difficulty to arrive at where you are now? Or maybe one of your clients had a special, urgent need that was filled by your product/service?

Bottom line - human interest sells. For example, big lottery jackpots would never makerepparttar 117566 news if they blatantly promotedrepparttar 117567 lottery corporation itself. But notice howrepparttar 117568 media flacks writingrepparttar 117569 releases always focus on some aspect ofrepparttar 117570 winner's life... an ailing grandmother in need of expensive treatments, a house that recently burned down and now can be rebuilt, etc. In other words,repparttar 117571 human angle that newspapers, radio and TV just gobble up!

THE INVERTED PYRAMID

Write an enticing subject line, headline and first paragraph. Get torepparttar 117572 point quickly. Believe it or not, most news writers and editors only take five seconds to decide if they'll act on your announcement or not.

News reporters themselves have been trained to write usingrepparttar 117573 "inverted pyramid", puttingrepparttar 117574 most important information -- who, what, where, when, why and how -- at repparttar 117575 top. And that's what they expect to see in your media release.

Unfortunately, most releases wind up inrepparttar 117576 garbage/delete folder because they start weak, take too long to get to repparttar 117577 point, or are full of hype and puffery.

How To Pull More Profits From Low Traffic Websites

Written by Grady Smith


Sure, making money online with tons of traffic is easy.

But what if you donít have much traffic? Is it still possible to make a good income online?

Yes, itís possible. You just have to learn how to pull more profits fromrepparttar hits you do get. And below Iíve outlined 5 different ways Iíve pulled more profits from my sites with low traffic.

1) Increase The Price Of Your Product Or Service

Most people donít buy because of price, but rather they buy because they feelrepparttar 117562 price is worth what theyíre getting.

So, if you can justify a price increase for your service or product, you can immediately start bringing in more profits for every sale. Andrepparttar 117563 fact is, with a justified price raise your sales wonít drop off, and at times, will actually increase.

2) Back End Your Customers

Once a customer buys from you itís time to put more products in front of them.

Iíve sold ebooks and then offered resell rights later. This can bring in more profits.

Or perhaps you can offer additional books, reports, and tools that all support your main product. These can be offered over and over again.

Even if you donít haverepparttar 117564 time to create new backend products, you should still put this technique into action because ofrepparttar 117565 profits it generates. Offer products through affiliate programs. Or even better, get reprint rights to solid products so you can keep allrepparttar 117566 profits. A great place to get rights to proven products is http://www.reprint-rights.com

3) Tweak Your Sales Letter Until It Converts Better

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use