If you have a web site, and if you are trying to do business on Internet, this is a must. You can feature your diverse offerings there. Strategically placed ads should point people to your web site, and if you have diversification, an added advantage is that your advertising is doing double duty.

People may be attracted to your site by an ad for one product or service. When they get there they will see your other offerings, and might purchase one of them, which may not be what attracted them there in first place.

But here is real thing that everyone who has a web site must realize. You seldom make a sale on first visit someone makes, and there must be a reason for them to come back. There are a number of ways to get repeat visitors. Contests have always been a big draw, and this can take several forms. Most people can't afford to give away "high ticket" items on a regular basis, but there are a number of low cost alternatives. Informational products are always a good bet.

Even in traditional brick and mortar world of off-line sales, people need to touch and see a product before they have enough confidence to buy. That's why stores like Sears and JC Penny do so much more walk-in business than catalog sales. In an online business, this consumer apprehension is intensified by not having a physical store, or in many cases even a phone number to turn to if a product doesn't meet expectations.

Add to that common fear many consumers have about credit card transactions in cyberspace, and it's not hard to see that you need to put your prospective customers at ease if they're to become buyers.

How can you make your customers feel that doing business with you is not a risky proposition? The answer is incredibly simple...offer a money back guarantee!

Let's take a look at up-side of offering a guarantee. First, it provides a statement of personal confidence in your product. To be blunt, if you lack confidence in your product - you shouldn't be selling it anyway!

The same is true even if you're marketing someone else's product for a commission, or an affiliate program for a multi-level marketing sales program. If parent company doesn't eliminate risk by offering to refund fees within a clearly stated time frame, find a different program to market. You'll be amazed how much easier it will be to sign up new affiliates if you eliminate risk.

More on up-side - A solid guarantee policy gives your enterprise a clear image of professionalism. After all, only a legitimate business would offer to give dissatisfied customers their money back, right?

There are so many entrepreneurial start-ups on Net today, that many opportunity seekers are skeptical of any program giving appearance of being a small home business. The assumption is: "They're no bigger than I am, and may not be in business next month, so why risk my money with them?"

Offering a money back guarantee dispels small entrepreneurial image, and alleviates skepticism more than you can imagine.

Now let's take a look at downside. If you offer a money- back guarantee, you'll be deluged with refund requests, right?

This is only true if you're selling something that is not as you describe it in your sales literature. If you've done an accurate job of explaining features of your product to customer before they make their purchase, there won't be any surprises that will trigger their refund reflex. In other words, give them what they paid you, and they'll be unlikely to complain about it.