And
emperor has no clothes.Do you believe "heavy hitters" in network marketing or internet promotion will really reveal their secrets to you for $29.95? Do you believe there really are any secrets to success in first place?
I don't! And I will tell you why.
First things first. Marketers use power words to get your attention. I used three power words in title, "discover," "truth" and "secrets." Over years marketers have found that certain words trigger emotional responses that arouse curiosity in readers (or consumers if you like).
"Secrets" is such a powerful word because people want to believe there is some magic formula behind "heavy hitter's" success. After all, they did not become a heavy hitter without being successful. People want to know what they did that made them successful in first place.
There are a few individuals that if you dropped them naked in middle of Sahara Desert in two weeks they will drive out of desert in a new Ferrari wearing a gold Rolex watch and Armani suit with a downline of 1,000 people. In other words, they have a talent or gift that cannot be duplicated. So what does average person do to become a heavy hitter? Or better yet, what does average person do to become successful?
You are not going to like this.
Heavy hitters work numbers. They use a system to work numbers. At some point in time, they contacted enough people to generate enough business volume that created incomes they have today. They use a system in order to predict results given a specific number of contacts. In other words, they know if they contact 100 people, a specific number will buy their product or service and a specific number will join business.
Secondly, once they become heavy hitters, they use their reputation as heavy hitters to create additional income. They have huge centers of influence. If Ms. Heavy Hitter decides to leave current company and move to a new opportunity, she has enough influence that many in her organization will leave with her. Of course, those that are closest to her get word before those that are well down in organization.
