Discover "No Results, No Pay" Radio Advertising And

Written by Charles Kangethe


Discover "No Results, No Pay" Radio Advertising And Generate New WebSite Traffic.

Charles Kangethe (c) Copyright 2004

Here's a simple way to use "No Results, No Pay" radio advertising and build traffic for your website.

Step #1 - Understanding "PI" - Per Inquiry Advertising.

Radio has a unique advertising format known as "PI" or per inquiry advertising.

"PI's" main benefit is that your commercial is aired and you ONLY PAY for inquiries phoned intorepparttar station from listeners !

Inquiries are inrepparttar 100844 form of callers asking for more information. The radio station counts each caller, and re-directs them to your web site address.

Step #2 - How To Start a "PI" Campaign.

Find a good directory of all commercial radio stations where you intend to advertise.

Some sample Internet resources :

http://www.mediauk.com - UK http://www.web-radio.fm - USA http://www.radiodirectory.com - International

Other online resources can be found by searching for keywords like "Radio Directories."

Alternatively, visit your library and inrepparttar 100845 references section ask forrepparttar 100846 Yearbook of Independent Local Radio Stations.

Note details such as :

* Ad manager's names, * Telephone numbers, * e-mail addresses * Programming and schedules

Listener profiles :

* Age, * Income, * Sex, * Location.

Step #3 - Decide on Strategy and "Wanted Response."

Before you contactrepparttar 100847 radio stations, be clear on strategy, goals and have your draft commercials in outline.

* Are you advertising a product offer at your website ?

Specify product details fully to avoid paying for "tyre kicker" inquiries.

* Is your "Wanted Response" to build an opt-in list ?

Decide how you will entice visitors to your web site. Will you offer FREEBIES, or a competition of some sort ?

* Are you advertising for market research purposes ?

Tell listeners how and why they should participate.

* Decide how much you are prepared to pay per inquiry.

Step #4 - Use Your Strategy To Build A "PI" Proposal

Two aims in this step :

* Make it as easy as possible forrepparttar 100848 station to schedule your commercial.

* Negotiaterepparttar 100849 lowest Per Inquiry cost duringrepparttar 100850 best advertising time slots.

Keep in mind :

* Listener profiles you want to reach. * Times you want your advert to go on air. * Which commercial will best deliver your "Wanted Response".

Write torepparttar 100851 ad manager by e-mail or normal mail. In your letter :

* Introduce yourself. * Inform them this is a "PI" Per Inquiry advertising proposal. * Inform them you of what you are trying to achieve, refer to your strategy. * Detail your product or service prices and how much you are considering paying for each inquiry.

--------------------------------------------------------- Sidebar If your "Wanted Response" is not selling a product, you must pay for inquiries out of your "own pocket". Negotiate a keen cost per inquiry !! ---------------------------------------------------------

* Explain how you will handle allrepparttar 100852 administration

For instance writingrepparttar 100853 commercial Outline, handling product fulfilment, dealing with refunds and product support questions.

Depending on your negotiation skills and size of Radio station you might be able to work a deal where you only pay for *Converted Inquiries*.

Vinyl Banners Don't Get No Respect

Written by Rick Hendershot, Trade Show Tips


Inrepparttar hierarchy of advertising and promotional media,repparttar 100843 lowly Vinyl Banner has to be one ofrepparttar 100844 most under-rated of them all. Often viewed as a temporary substitute for a real sign, or a cheap backdrop when you couldn't afford something better, inrepparttar 100845 not-so-distant past vinyl banners rarely got their due.

The "digital revolution" has changed all that. Printing machines are now available that can print directly on both indoor and outdoor grade vinyl in stunningly beautiful full color. That means a graphic designer can takerepparttar 100846 same files she uses for her client's magazine ad or company brochure, blow them up, and print them directly on a very durable piece of vinyl.

As a result,repparttar 100847 catalog of available vinyl materials has exploded inrepparttar 100848 last three or four years, andrepparttar 100849 printing process has been perfected torepparttar 100850 point where you can now print a beautiful full color image on a piece of virtually un-tearable vinyl with durable inks that will not weather or fade for many years.

This opens up many possibilities for marketers, designers, trade show exhibitors, retailers, special speakers, and event planners. Vinyl banners have several distinct advantages over almost any other advertising medium.

First, they are FLEXIBLE, and very durable. That means you can carry your backdrop to an open house, trade show, or outdoor event. Just hang it over a table, or from readily available hanging hardware. Or if it is an outdoor event like a golf or slo-pitch tournament, attach it torepparttar 100851 side of a building or an outfield fence. Whenrepparttar 100852 event is over, just take it down, roll it up, and you're ready forrepparttar 100853 next event.

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