by Paula Morrow http://www.idealmarketingcorp.com

It just wasn't happening. Yes, visitors were coming to site, but opt-in list was growing painfully slow. A new approach was called for, and a friend recommended trying a co-registration effort. And darned if it didn't work!

With both free and paid variations available, co-registration is based on practice of presenting a prospect with multiple opt-in opportunities (usually subscriptions or memberships) at same time.

The Free Way:

The free method of co-registration involves a cooperative effort between competitors, where each offers their list chance to sign up for a competing ezine(s), often on a confirmation page after a purchase is made.

In this way, members of co-op 'share' each others traffic. You can think of this as a type of joint venture. It works best when you partner with one or two other ezine publishers, offering 3-4 ezine options. You must limit choices, as too many can be overwhelming to prospect.

The Paid Way:

There are a number of services popping up across Internet where an ezine publisher can pay to have their ezine posted with others, in a directory setting. A prospect visiting these sites will be presented with a number of sign up opportunities to opt-in. These services are also known as pay-per-subscriber directories.

However, as with other forms of paid promotions, before investigating a paid co-registration service, you MUST have a firm understanding of your numbers. Do you know how much a new subscriber is worth to you?

Once you've grown your opt-in list to around 500, run your conversion rates; know how much you can afford per lead beforehand to break even.

Search engines have great importance to online business. When people look for something on net they usually use search engines to type in keywords, and a search engine returns a list of matches to request from its database. If your web page is listed within first 30 matches (perhaps up to first 100 matches) you will get traffic. But if it’s ranking lower than that your chances to receive visitors are slim. Thus, it’s a matter of great import to optimize your page so to be listed near top position.

Needless to say you have to submit your page to major search engines to be included into their database. Only after that people will be able to find your site through search engines. It’s first and very simple step you have to do.

More difficult is to gain some knowledge about meta tags. While human eyes see and enjoy pictures and text of your page, a search engine examines HTML – code language used to build web pages. You may see what a search engines sees if you click in your browser View then Source. The meta tags should go inside header tags (between and ). If your page doesn’t have correct meta tags search engines will give it low ranking.

Most important meta tags are keyword meta tag and description meta tag. Here are some tips to write them correctly.