Disaster Proof Your Business

Written by Dave Collins


Copyright 2005 SharewarePromotions Ltd

Who cares about which side ofrepparttar toast hitsrepparttar 108628 floor first? If it's your toast, and your floor, thenrepparttar 108629 answer is probably you. But fate may have a lot more than a dirty breakfast in store for you, especially when it comes to your business.

The disturbing fact is that those of us who run our own small businesses are more at risk than our corporate comrades. They can enjoyrepparttar 108630 luxury of choosing whether to put all their eggs in one basket, but most of us only haverepparttar 108631 one egg, and there's no shortage of ways to break it.

Chances are that your business is reliant on one single person in one single office. So taking precautions shouldn't just be a habit, it should be a way of life.

What If Something Happened To You?

Let's look atrepparttar 108632 first link inrepparttar 108633 chain. You. If your business relies almost completely on your name, knowledge and capabilities, have you considered what might happen if something were to happen to you? If you catch a cold, you'll probably be able to keep things ticking over. But what if you need to go away unexpectedly for a few days? Or need some kind of longer break? Is your system setup in a way that your partner can keep things ticking over? Or is most of it in your head? If you have a lot of time-based commitments, and rely on your business as your main source of income, then it might be worthwhile showing someone how things work now, before it becomes vital to do so. Try to imagine explaining to someone onrepparttar 108634 phone how to create a mail-merge from your database and word processor. Nasty.

As with most things in life, an hour or two of preparation could be a sound move, and time well spent. Showing your assistant or spouse how your email client works, where you store your client list, and how to process an order might take you an hour. But this could well save you a great deal of time, stress and money at some point inrepparttar 108635 future. Think ahead, and plan forrepparttar 108636 worst. Caution is not paranoia.

Your Equipment Is Vulnerable

The next link inrepparttar 108637 chain is your equipment. 99% ofrepparttar 108638 work that I do is carried out on a computer. To describe a PC as vulnerable is something of an understatement. Viruses, power-surges, hardware breakdowns, lightning, idiocy, coffee, bad-software, dog-fur, theft …repparttar 108639 list of potential enemies is endless. No-one likes computer problems, but when they can grind your business to a halt, they're a whole lot more important.

And let's face it. Call me superstitious if you wish, but you know as well as I do that these problems always happen atrepparttar 108640 worst time. When'srepparttar 108641 last time you had a system crash when you just wanted to browserepparttar 108642 newsgroups, fire-off a letter to a friend, or test your skill behindrepparttar 108643 (virtual) controls of a Concorde? It doesn't happen. The problems strike when you're working. The night before I had to hand in a business proposal for funding wasrepparttar 108644 first (and only) time that my Windows 2000 went belly-up. I couldn't get it going - not through safe mode, using start-up disks, emergency repair - nothing worked.

So take precautions. A basic UPS device can protect your computer from a power surge or power-cut, and as such might well save your data one day. If you haven't yet got one, my advice would be to put it atrepparttar 108645 very top of your list, especially if your area is prone to power fluctuations or electrical storms. Weigh uprepparttar 108646 cost of buying one againstrepparttar 108647 cost of losing your data. Worth it?

Backups Are your Best Friends

Backups have become a way of life for me. I backup my critical data every night onto a ZIP disk, and use a set of three in rotation. I have never and will never miss a backup. While I've only had to use them four or five times in as many years, they've been a real life saver each time. Make it a habit. Slapping your forehead saying "I wish, I wish" afterrepparttar 108648 event is no good; trust me!

On top of that I make a more thorough backup once a week onto a CD-R. Other options include FTP storage and backing-up over a network. Look into all of them. Off-site storage is also a good idea. If you're ever unlucky enough to experience either a fire or theft, you may realiserepparttar 108649 pointlessness of keeping your backups inrepparttar 108650 same room. Sending or mailing a CD once a month to someone in your family takes minutes and costs almost nothing. If you never userepparttar 108651 backups, what have you lost? Ifrepparttar 108652 day comes when you do need them, you'll be grateful.

7 Tips To Increase Sales With Your Ecommerce Web Site

Written by Jordan Williams


Ecommerce is just exploding right now onrepparttar Net. More and more people are doing their shopping online. Some Internet retailers are even beating out their offline counterparts. So what does this mean to you? It’s important that you are taking full advantage of your web site to get your share ofrepparttar 108627 billions of dollars spent online every year. In this article we are going to cover 7 tips that you can put into practice immediately to increase your sales and revenue with your ecommerce web site.

1: Introduction Make sure to have a brief introduction onrepparttar 108628 homepage of your web site. Your introduction should be concise and clearly identifyrepparttar 108629 benefits of your visitors shopping at your site.

2: Navigation Make sure that your site has clear and easy navigation, such as a visible search box onrepparttar 108630 top part of your web site, clear categories to browse through, a FAQ page that clearly explains your shipping and return policy, and etc.

3: Gift Certificates People love getting gifts at certain times ofrepparttar 108631 year, so make sure that you have gift certificates that your visitors can purchase right on your web site.

4: Customer Loyalty Instead of just focusing on getting new customers why not take advantage of repeat business? Why not give your customers an incentive to come back and do business with you again? You can easily do this by offering coupons and special discounts to ones who have already purchased something from you. This is a lot easier than acquiring new customers since they already know you and feel comfortable shopping at your site. You can also add more value to your customers by adding live customer support to your site.

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