It’s all about action. The end result of performers’ action in both situations is a reaction from audience. A successful performance in dog food commercial gets listener to buy product. The well-acted movie gets viewer to buy into world it creates. Independent filmmaker, Steve Pak, writes: “…the goal is to tell a story dramatically rather than didactically, which means characters do things rather than explain things.”

To get listeners to buy your product or service, you need to get voice actor to actually do something with copy, not think about what they’re doing with copy. Mr. Pak observes: “The challenge for directors is to stop talking about results and start talking about process.” In other words, it’s what happens during journey, not just arriving at destination, that’s most important to story.

Cheryl Hooper, president of NursingExecutives.com, knows her way around healthcare industry. She has spent more than fifteen years in various healthcare-related capacities, including ten years in field of medical staffing, and is an active member of several healthcare associations on a local and national level.

At a time of deep-seated labor shortages in healthcare industry, Hooper’s background helped her to single out one segment of industry – nursing executives – that was chronically under-served by existing career services. While many recruitment firms and career websites catered in some fashion to broadest spectrum ofnursing jobs, nobody was doing anything to help this specialized yet vital group - nursing leaders. Nursing leaders include executive, administrative, and middle management nurses – and they are a group that occupies one of most crucial positions in entire healthcare field.