Although North Americans were dominant population on Internet, that has now changed, and rest of world has caught up rapidly. And while English is still most widely used Internet language, it's not language of choice for many, many Internet users.So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" on Internet - and vice versa, of course.
Let's look at some tips for communicating effectively in this new global village.
1. Write in plain English
Write clearly, with small words and short sentences. If you're writing long messages or creating long Web pages, include a simple summary at top.
Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.
2. Watch out for phrases with two meanings
Although English is de facto international language of Internet, differences abound between, say, English and American English. It's easy enough to allow for differences in way that we spell "colour", "apologise" and "organisation", but other - more subtle - differences can easily lead to misunderstandings.
For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside.
3. Include area codes in phone numbers
Any time you quote a telephone, fax or mobile (cell) phone number on Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers.
4. Allow for variations in postcodes
American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place in address; all have different lengths from each other.
If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format.
5. Include your full postal address
If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses on Internet forget it.