Direct Response Marketing

Written by yatin patel


As marketing dollars dry up, targeted advertising is gaining. How do you run your direct response program?

IMAGINE THIS: YOU OPEN AN ACCOUNT IN A MAJOR search engine by charging $10 to your credit card. You then place highly focused ads inrepparttar account pointing torepparttar 108763 relevant page of your e-commerce site. Byrepparttar 108764 end ofrepparttar 108765 day you have received 2000 visitors to your site atrepparttar 108766 cost of $1000, ($0.50 per click). And best of all, you haven’t even had to pay forrepparttar 108767 ads yet..

Further imagine that you have made 20 sales at $500 each, endingrepparttar 108768 day with $10,000 revenue. You just made a $3000 gross profit. You then payrepparttar 108769 search engine $1000 and you are left with a net profit of $2000.

Direct Response Marketing – Redefined This is today’s reality. Immediate Purchase Intent isrepparttar 108770 name ofrepparttar 108771 game when it comes to Direct Response Marketing. A traditional marketer on-line and off-line is not accustomed to having immediately measurable ROI like this. And Search engines are a cost effective way to acquire qualified prospects, and convert them in to buyers immediately.

Search is one ofrepparttar 108772 Internet’s most essential and wanted services. As popular as email, search has morphed into an advertising avenue that leveragesrepparttar 108773 web’s inherent ability to link consumers and small- to mid-sized businesses in ways that traditional media alternatives cannot match.

Where else can advertisers “self-serve” themselves to an audience of 200 million-plus consumers, communicate directly with only those prospects who are specifically and currently seekingrepparttar 108774 goods, services and information thatrepparttar 108775 advertiser provides, and at a cost of $0.15-$0.50 for each customer lead? No other advertising avenue, online or offline is growing as fast as search is currently. In my opinion, search’s impressive growth throughrepparttar 108776 worst ad market in a decade is a testament to its value proposition and potential.

Controlled ROI The great thing about search-based advertising is that, as an advertiser you can control your keywords and ad creative in real time by adjustingrepparttar 108777 position of your ads, based on its real-time measurable performance/cost analysis.

By using some simple software like GOTOAST you can do this optimization acrossrepparttar 108778 board in allrepparttar 108779 search engines, portals, directories and intermediate syndication channels such as Overture. These apps automatically checkrepparttar 108780 status and position of your bids as often as you choose and makes appropriate strategic bidding changes based on your parameters. It saves you money by making sure you do not overpay for your preferred position and helps increase sales by ensuring your listings are located where you want them, atrepparttar 108781 price range you are willing to pay. Whether you have thousands of keywords or just very active, competitive listings, for only dollars a day, it makes your life easier and puts more money on your bottom line.

Instant Gratification And ifrepparttar 108782 ROI works for you, OR you are smart enough to make this work for you, one can control as much as 1 million keywords through these types of software in real time. This can help you generate large amount of revenue with a tight control on ROI, which you can measure and control every minute. Tens of thousands of business owners already know about one ofrepparttar 108783 best kept secrets onrepparttar 108784 Internet: paying for small text advertisements on search engines on a “pay-per-click” basis. Probablyrepparttar 108785 best part about pay-per-click advertising is there is no waiting around. Instant Gratification. Qualified visitors to your web site, no matter what your budget is.

Search and Search Engines Search is becomingrepparttar 108786 fulcrum on which much ofrepparttar 108787 business onrepparttar 108788 Internet swings and has become one ofrepparttar 108789 interesting businesses onrepparttar 108790 Internet, with growing consumer usage, powerful advertiser adoption, advance technological progress, and enormous revenue and profit growth for many search players. Pay-for-performance search advertising has been so successful that it has focused every serious player’s attention on its commercial promise and profitability.

Are You Ready To Go International?

Written by Gihan Perera


Although North Americans wererepparttar dominant population onrepparttar 108762 Internet, that has now changed, andrepparttar 108763 rest ofrepparttar 108764 world has caught up rapidly. And while English is stillrepparttar 108765 most widely used Internet language, it's notrepparttar 108766 language of choice for many, many Internet users.

So are YOU ready to communicate in this international medium? Whether you're building your own Web site, taking part in discussion groups, visiting a chat room, or just sending and receiving e-mail, you'll meet more and more "foreigners" onrepparttar 108767 Internet - and vice versa, of course.

Let's look at some tips for communicating effectively in this new global village.

1. Write in plain English

Write clearly, with small words and short sentences. If you're writing long messages or creating long Web pages, include a simple summary atrepparttar 108768 top.

Be very careful to write exactly what you mean. If you're writing for a general audience, avoid sarcasm, colloquialisms and other things that rely on a certain tone of voice or cultural background.

2. Watch out for phrases with two meanings

Although English isrepparttar 108769 de facto international language ofrepparttar 108770 Internet, differences abound between, say, English and American English. It's easy enough to allow for differences inrepparttar 108771 way that we spell "colour", "apologise" and "organisation", but other - more subtle - differences can easily lead to misunderstandings.

For example, does "bi-weekly" mean twice a week or once every two weeks? It's different for Australians and Americans. Similarly, when Australians "table an issue", they are raising it for discussion, but for Americans, "tabling an issue" means putting it aside.

3. Include area codes in phone numbers

Any time you quote a telephone, fax or mobile (cell) phone number onrepparttar 108772 Internet, ask yourself whether your readers reside outside your local area. If you're potentially addressing distant readers, include your international code and area code in these numbers.

4. Allow for variations in postcodes

American zip codes and Australian postcodes use numbers only; U.K. postcodes contain letters and numbers; Singaporean postcodes use numbers only, but appear in a different place inrepparttar 108773 address; all have different lengths from each other.

If your Web site includes an order form or a demographic survey, allow for postcodes that fall outside your own local format.

5. Include your full postal address

If you're addressing an international audience, include your country in your postal address. Don't expect people to just figure it out. This seems obvious, but a surprising number of businesses onrepparttar 108774 Internet forget it.

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