Home Business: Direct Response - The Fast Track to 6 Figure Freelance Copywriting

Direct Response - The Fast Track to 6 Figure Freelance Copywriting

Written by Nick Usborne

Why is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.

It's not complicated. Companies that depend on making immediate sales from direct mail packages and ads are very good at doing repparttar math. They know how many sales they need to see a good profit from their investment.

As a result, they place enormous value on repparttar 100370 skills of a good copywriter. In fact, I can't think of any other situation where repparttar 100371 value of repparttar 100372 writer is so completely appreciated.

In direct marketing, repparttar 100373 writer is king or queen. Decades of testing have shown that repparttar 100374 words can make a huge different to response rates and sales.

And there's more good news. In fact, a number of pieces of good news:

1. Companies frequently outsource their direct marketing copywriting work to freelancers. How come? Because they are looking for repparttar 100375 best. They'll keep trying people, and paying them well, in their search for someone who can write a package that will perform just a little bit better.

2. There is always a shortage of good direct mail copywriters. It's hard to believe, seeing how profitable this work can be, but there are just never enough good writers who can create great work.

Recovering from the Loss of a Business: Recovery, Reversal, and Coping Strategies

Written by Vishal P. Rao

Losing a business is overall, akin to repparttar

"death" of a loved one. So much of a business owner's personality and hard work have gone into a business, that when tragedy strikes, for whatever reason and repparttar 100369

business is forced into bankruptcy or to close, repparttar 100370

emotions felt by repparttar 100371

business owner are nothing short of serious and all encompassing!

Since losing a business is considered a "major life stressor", along with divorce and repparttar 100372 death of a loved one, a business owner that loses a business can be just as emotionally devastated. With this in mind, it is appropriate for repparttar 100373 business owner to take into account repparttar 100374 five stages of grief that do occur in a major life event or "stressor". These stages are according to repparttar 100375 work of renowned Swiss born psychiatrist, Dr. Elisabeth Kubler-Ross:

1. Denial. This stage is a healthy stage when repparttar 100376 individual asks repparttar 100377 question, "Why Me"?, and develops strategies to develop defenses against repparttar 100378 impending stress.

2. Anger or Resentment. Blame occurs in this stage.

3. Bargaining. This is a "truce period" where an individual makes "deals" in their minds, if "only" things don't play out repparttar 100379 way they are bound to do so.

4. Depression. This is repparttar 100380 real grief phase, and an individual will primarily feel discouraged and hopeless.

5. Acceptance. This is where reality is dealt with and repparttar 100381 process of "going on" begins. Withdrawal from others may occur temporarily here.

Although Dr. Kubler-Ross developed repparttar 100382 five stages primarily to be used when dealing with terminal illnesses that lead to death, her work can readily be applied to many major life stresses, including repparttar 100383 loss of a business. In addition, not all individuals go through each stage routinely in order, with some skipping stages, or staying in one stage longer than others.

Business owners that suffer repparttar 100384 catastrophic loss of a business need to allow themselves repparttar 100385 same flexibility and time for acceptance that other major life stressors require. They need to work through repparttar 100386 five stages until repparttar 100387 fifth stage, acceptance, is reached. They also need to put repparttar 100388 loss into perspective if they can, and determine just "why" and "how" repparttar 100389 business faltered and eventually failed.

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