Is United States Postal Service (USPS) a marketing innovator? As it turns out, kind folks in blue shorts are in fact making it easy for even smallest business to duke it out with their biggest competitors by using USPS “mailing online (MOL)” direct mail service - check it out at http://www.usps.com/mailingonline
With MOL, you can escape dreary part of direct mail marketing - printing, stuffing, stamps, etc. MOL users simply create a document, upload it to MOL website with their mailing list and credit card information, and press “go”. Within 48 hours, members of your mailing list are receiving marketing message in their postal mailboxes.
Speed & Price
The best two parts of MOL service are speed and price. Jobs uploaded early in business day can be printed and postmarked following day. The per piece cost is not much more than price of a single stamp since even MOL jobs sent First Class get a “presorted” USPS discount.
A 4.24 by 6 inch postcard can be printed and mailed First Class for just 24 cents. A one and two-thirds page business letter or brochure can be sent “envelope free” (the last third is needed for address) for just 56 cents per piece. And minimum number of pieces you can send per job? One. That’s right, while other direct mail houses turn away customers with minimums under several thousand, USPS takes all customers and gives them all equally great service.
Before MOL you had to create your master document, drop it off at printer, wait until it was done to figure postage, apply postage and addresses, and drop it off at post office. This whole process could take you a whole month to finish. And if you’re say mailing from West Coast… it would be another week before East Coast recipients received their copy. With MOL your document is printed and dropped in mail from several dozen USPS distribution points across country…so everyone gets their document at same time no matter where they live in US.
As Easy As Typing An Email
MOL users don’t need to know anything more about document creation than how to type and save a document on their hard drive. Novice computer users can use their PC “Notepad” utility and save document as a text (TXT) file. Most users will probably use Microsoft Word and create a slightly more appealing document. You may already have access to documents through your company that have a more professional appearance. You could also invest in a copy of Microsoft Publisher as it provides many templates to choose from and makes professional document creation a snap.