Direct Mail Marketing Done Correctly, Cannot Fail

Written by Joy Gendusa

So how do you do it?

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:

1. How do you obtain new customers or clients?

2. How do you get your existing customers to come back for more?

Direct mail/direct response marketing answers both these challenges admirably (it’s notrepparttar only way to do it but it is a proven method that always works). You can ALWAYS rely on DIRECT MAIL MARKETING.

The postcard—direct marketing’s secret weapon…

One ofrepparttar 147444 simplest and most cost-effective forms of direct mail marketing isrepparttar 147445 POSTCARD. Because postcards work so well they can be considered one ofrepparttar 147446 key small business marketing strategies.

"I switched from sending out a monthly newsletter to my mailing list, to sending out full color post cards.

Not only did it save me money onrepparttar 147447 cost of printing, but it saved merepparttar 147448 hassle of having to preparerepparttar 147449 mailings.

Feedback has been very positive from our clients andrepparttar 147450 leads have been pouring in. Plus my website hits have increased due to promotion or it on our post cards!" Kerry Fuller, Realty Executives

Direct mail marketing strategies…

To get new customers all you need to do is:

1. Get their identities (mailing lists do this).

How to work with your graphic designer

Written by Marsha Maung

As a graphic designer, I can tell you something right here, right now, right offrepparttar bat without blinking….the graphic design process is a pain inrepparttar 147443 butt. Fromrepparttar 147444 graphic designer point of view, here’s what it looks like.

1.Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there’s a chance thatrepparttar 147445 client wants (needs)repparttar 147446 graphic designer to ‘revamp’repparttar 147447 whole image and identity ofrepparttar 147448 client company. Client gets all hyped up aboutrepparttar 147449 potential mullah that will roll into their bank account. Graphic Designer hyperventilates and salivates atrepparttar 147450 imagined amount onrepparttar 147451 invoice 2.Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asksrepparttar 147452 graphic designer to come up with more ideas. Forrepparttar 147453 graphic designer, this is like being handed a really enormous machine gun to just shoot around inrepparttar 147454 dark, hoping to hitrepparttar 147455 target onrepparttar 147456 dot, you get what I mean? 3.The process gets dragged on. Graphic designer gets frustrated because client is not able to dispense of his idea because he doesn’t KNOW what he wants but knows it only when he sees it. 4.Client consults other people inrepparttar 147457 company and a whole bunch of people gets thrown intorepparttar 147458 picture with their own ideas and proposals. 5.Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, we start all over again…..

Knowing what you want right fromrepparttar 147459 start is important. If you have no idea what it is that you want to achieve with your new marketing stuff, sit down with your staff BEFORE you getrepparttar 147460 graphic designer to do any work. Now, this is a very important point, so, let me say it again….CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK!

Cont'd on page 2 ==> © 2005
Terms of Use