Direct Mail Advertising; Email Is Not Like Postal Mail.

Written by Bobette Kyle


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Copyright 2002 Bobette Kyle. All rights reserved.


Direct Mail Advertising; Email Is Not Like Postal Mail.

by Bobette Kyle

One ofrepparttar 109619 most popular and potentially effective advertising methods is direct email. If you deliver a well- written message and execute delivery properly you will be rewarded with new leads, sales, and traffic to your Web site. Ifrepparttar 109620 message is poorly written or you commit a netiquette faux pas, however, your efforts could end in disaster.

If you are new to Internet marketing, you might equate direct email to direct postal mail. The concepts are very similar; in both you broadcast a standard message to a large number of individuals in hopes of receiving positive responses. Torepparttar 109621 uninitiated, it is logical to assume you can approachrepparttar 109622 two inrepparttar 109623 same way. It seems likerepparttar 109624 only difference isrepparttar 109625 means of communication. If you are thinking this way, STOP! STOP! STOP!

Many people perceive unsolicited commercial message (UCE) - spam - differently than junk mail fromrepparttar 109626 postal service. The sender pays for direct mail sent throughrepparttar 109627 postal service. Not so for UCE. Spam onrepparttar 109628 Internet ties uprepparttar 109629 recipient's resources by using storage space, slowing down systems, and sometimes crashing equipment. For this reason and others, many abhor spam. Some assertively condemn spammers. If you spam you will undoubtedly be reported to your ISP and email provider. Depending onrepparttar 109630 circumstances, your accounts could be closed and your Web site may be shut down. Need I say it? This is NOTrepparttar 109631 result you are looking for from your email marketing program.

Some email advertisers feel that as long as there are unsubscribe instructions inrepparttar 109632 email or they only send one message it is okay to send unsolicited email. A few use never-passed legislative proposals in their defense. In marketing, perception is far closer to reality than loophole rationalizations. Some recipients are offended whetherrepparttar 109633 unsubscribe phrase is there or not and they are offended even when they receive only one message from you.

"Email Crush!"

Written by A. T. Rendon

Analysts predict thatrepparttar volume of email onrepparttar 109615 Internet, most of it junk, will grow another 50 percent in 2002.

That is a lot of email!

With estimates thatrepparttar 109616 number of Internet users is nearingrepparttar 109617 1 billion mark,repparttar 109618 amount of email floating aroundrepparttar 109619 Internet is only going to increase and problems will get worse.

Anyone online can tell you that a huge part ofrepparttar 109620 problem is SPAM, orrepparttar 109621 Unsolicited Commercial Email (UCE).

The subject has been beaten like a dead horse and no viable solution is in sight. No, not even federal legislation can stop or fix this problem adequately.

The person or person(s) that do findrepparttar 109622 solution will go down as genuine heroes in Internet history.

Ironically, there is another side to this entire problem that has yet to be addressed. The irony is that it comes to us from established, legal sources, notrepparttar 109623 spammers.

We have all received their email.

The From: field says, "Mail Delivery System". The Subject: field says, "Mail Delivery Failed". Andrepparttar 109624 Body: ofrepparttar 109625 email begins with, "This message was created automatically by mail delivery software (Exim)."

This is especially true if you have a mailing list.

I send out email to my list of over 7100, 100% OPT-IN subscribers twice each week and it causes me to be bombarded with hundreds of emails daily!

It starts with an email message that states, "WARNING", your message could not be delivered but you need do nothing.

Then they follow up that message withrepparttar 109626 "Mail Delivery Failed",repparttar 109627 vast majority of those emails simply tell me thatrepparttar 109628 intended recipient has a "Full Mail Box".

Finally, I receive another email letting me know that they have still been unable to deliver my email and that it is being deleted from their list.

For each email I send out that does not make it to where it is intended, I get back at least three emails.

My experience has been that at least 5% to 10% of every mailing I send out will come back to me as "Not Delivered".

That means that each time I send out my list of over 7100 subscribers, I get back at least 2100 "Message Not Delivered" emails.

Sending out my list twice weekly means I generate over 4200 email replies that I did not request and I do not need nor want!

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