DirectTV vs Dish Network: Which is Better?

Written by Al Falaq Arsendatama

The numbers of those who just connect their TV to a simple roof top antenna can probably be counted onrepparttar fingers of one hand. I assume you are not one of those minimalists who need 30 minutes of news programming to get by in a day. Most likely, you are one of those millions who want 200+ channels in their home and are wondering which ofrepparttar 142155 biggies to choose.

There are hundreds of websites offering detailed price lists, programming analysis and freebies. I will not attempt to compete with them. By a simple comparison of costs, you are unlikely to get a good idea ofrepparttar 142156 content and value of these channels. Therefore, we need to look atrepparttar 142157 viewing audience and see whatrepparttar 142158 specific requirements of user groups are. On pricing, let me make a few general statements first:

  • Nothing is free. When any ofrepparttar 142159 networks offers you free equipment and installation, it is only deferring payments over a year. Both DirecTV and Dish Network require you to commit on a one-year subscription.
  • If you are an average watcher - say 2-3 hours per day - then, over a two-year subscription - your costs with DirecTV or with Dish Network will be very similar.

To help you decide, I have broken down viewing audience into a few well-defined sub-groups. We will look atrepparttar 142160 networks from their differing perspectives.

Working Families - viewing primarily in evening hours or on weekends

  • Requirements: parental control on specific channels (children may be unsupervised duringrepparttar 142161 day), control over pay per view, adequate children programming and info-entertainment channels. OK sports coverage. Availability of Internet, local channels.
  • Recommendation: either DirecTV or Dish Network is good enough. Select on least cost basis - Dish Network is marginally ahead here.

Housewives at home - not working

  • Requirements: recording capability, good film channel availability, good HD TV.
  • Recommendation: Dish Network.

Elderly people

  • Requirements: good film channels, good news coverage, religion channels. Internet, sports, simpler choice of equipment.
  • Recommendation: Dish Network

Two-Step Your Communication

Written by Robert F. Abbott

Ever use someone else to get your message out?

For example, big, multi-location companies sometimes make important announcements through local plant or office managers, rather than at head office. Another example: advocacy groups that ask their members to individually write or call politicians.

Both examples illustrate what's called a two-step communication strategy - getting extra mileage out of communication by selectively using other people to pass on messages.

It's so common we often don't think of it as a distinct strategy. But, it is, and offers many benefits, including: borrowed legitimacy, extended networks, speedy distribution, and unofficial status. Let's review those benefits in more detail, and as we do so, ask yourself how you could apply them.

Borrowed legitimacy: The example ofrepparttar advocacy group illustrates how you can use third parties (in this case individual voters/members) to give greater credence to a message.

It also explainsrepparttar 141786 testimonials you see and hear in advertising. And, book publishers commonly use several forms of two-step communication, including testimonials, prefaces by well-known or well-respected persons, and book reviews.

In your workplace, some people probably have more influence than others. If you send out a message torepparttar 141787 people with influence and ask them to pass it on to others inrepparttar 141788 organization,repparttar 141789 message may carry more weight.

If you're a sales person, you knowrepparttar 141790 value of referrals. Again, this appliesrepparttar 141791 two-step process to borrow legitimacy.

Extended networks: The two-step process can extend personal reach. It's like an old-boys' network that allows us to greatly expandrepparttar 141792 number of people we 'know'.

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