Ding-Dong.....It's Avon!!

My wife local Avon lady is meeting with her friends that all own some type of home based business. As a group of 17 households, they are leveraging each others strengths to further each others business by gathering together once a month to pass around information, learn from each other, and recruit neighbors as new representatives or associates. This is such a novel yet powerful method of getting your internet business some needed local advertisement, which could further help your online sales. What I have chosen to do is put together a simple 4 (four) panel brochure, a full-sheet of paper folded in half and printed in horizontal layout, about my online gift store. On three of panels I included information about my website, how to get there, and description and pictures of what I sell. On last panel of brochure I pitched an add for an affiliate program and website URL to get to program.

Night of The Media Heavyweights Delivers Knockout Punch

So Rocky themed played and bell rang to start second annual CrossMedia Forum that was hosted by Dynamic Logic and led by talented David Verklin , CEO of Carat Americas. It featured an all star cast of media powerhouses such as Mike Shaw, president of sales and marketing for ABC, one of more entertaining and informative panelist that was featured, Sean Cunningham, president of Cabletelevision Advertising Bureau, also entertaining and informative, John Greco, president of DMA, Michael Zimbalist, president of OPA, Nina Link, President/CEO of NAA, Stephen Freitas, CMO of OAAA, Mary Bennett, Executive VP of RAB, Barbara Singer , Director of Kraft Foods, Mike Donahue, Executive VP of AAAA, Mike Burgi, Editor of Mediaweek, who posed some interesting questions, and Bill Cook, Senior VP of ARF, “Optimist”.

The event was sponsored by Dynamic Logic, ESPN.com, ADWeek, MediaWeek, MS Interactive, and Dow Jones Integrated Solutions.

The topic was Multi-Platform advertising solutions and even though there were good points brought up from magazine, newspaper and internet mediums, night in my opinion was dominated by “Mighty” Mike Shaw from ABC, Sean Cunningham from “CAB”and “Voice of Reason” Mike Burgi Editor of MediaWeek. Mike Shaw has to be one of most passionate broadcast representatives around today, he is chock full of facts and figures, presenting them as a closer would present his product. Message for ABC, don’t let this guy go. Then lets move to Sean Cunningham, pointman when it comes to Cable Television industry, he defended his medium with hard facts and a little humor that slid in from time to time, also a great representative for his industry. Now lets move to MediaWeeks Editor Mike Burgi, he had opportunity to touch on a few points that were very interesting, one being premiums that are paid for national ad placement in newspapers, John Sturm, President and CEO of Newspaper Association of America made reference to a little newspaper history regarding Circus that came around once a year and was charged more for advertising than local advertisers, this was touching on frequency, but he did say that he sees that gap narrowing in future.