With advent of Internet a whole new vista of business has opened up. Many erstwhile opportunities otherwise not available to us, many markets which were previously inaccessible are accessible to us now. We can transact with anyone anywhere across world sitting in comfort of our home.
For e.g. a person in New York, USA can send flowers to a person in Ahmedabad, Gujarat, India in real time, i.e. almost within 1 hour delivery of flowers can be arranged. similarly, transactions of money in foreign currencies is now made possible with a high level of safety and with relative ease.
Now one can source products at best possible rates for minimum of quantities required and of highest possible quality. This is made possible only due to Internet.
Hence, beyond any doubt YOUR web site is what reflects your identity on World Wide Web or WWW as it is popularly known. A visitor may frequently visit your site if it captures his attention and holds him to your site content and layout.
Now, typically you are best person to decide how your site should look like. If you let a designer visualize how it looks like, then, sometime results are disappointing. You see, problem with designers are they are not intimate with product you are selling. Hence, they may not be able to capture essence of what you are trying to say.