SE Tactics: Digital Geek Tips on Search Engine Marketing

Digital Geek Tips on Search Engine Marketing

Written by Lee Traupel

Creating and building effective Search Engine marketing campaigns is like trying to nail jello to repparttar

wall for many companies! As it typically involves deploying very specialized processes and melding them with technology. Here is some insight gained from years of experience providing these services to our own clients.

1)SE marketing works and drives low cost ROI - over 85% of most surfers utilize Search Engines to find goods and services.

2)Its a zero sum game if you use any of repparttar 128405 "we submit to thousands" of search engines service companies, as these submissions do absolutely nothing to drive viable rankings. If you aren't achieving listings in repparttar 128406 top 20-30 listings then you're wasting your marketing dollars!

3)Remember repparttar 128407 old Hill St. Blues maxim "be careful out there"? This advice fits well in repparttar 128408 SE marketing world - its digital warfare out there for rankings. Significant resources are starting to flow into this market as well, raising repparttar 128409 bar and making it fiercely competitive.

4)Stringent keyword analysis for repparttar 128410 HTML text is repparttar 128411 underlying foundation of a successful Search Engine Ranking campaign – it's analogous to repparttar 128412 importance of ad copy for a conventional print campaign. Most good SE firms use a commercial database service which enables them to carefully analyze repparttar 128413 relative popularity of keywords and then build a submissions and optimization process around selected keywords.

5)The actual Title for your pages will also have a significant impact on whether or not a campaign works. It needs to be repparttar 128414 right length, typically 6-8 words, have no hyperbole, and pique a searcher's curiosity.

Ask Jeeves 'How Do I Get a Top Listing in your Directory' and He’ll Now Reply 'With Cold Hard Cash'

Written by Merle

Millions of people enjoy using 'Ask Jeeves,' by simply typing in a question and getting back relevant search results. With many of repparttar

search engines/directories turning to pay models, 'Ask Jeeves' now offers its own Text Sponsorship Program.

A text sponsorship ad consists of a title no longer than 40 characters and a description which can be up to 150 characters in length. Your 'text ad' appears to repparttar 128404 right on repparttar 128405 search results page every time someone does a search that includes one of repparttar 128406 keyphrases you’ve pre-selected. Only repparttar 128407 top three bidders for each keyword/phrase is shown, so in order to be seen you need to be competitive.

Your text as will also appear on other search engines that are participating in repparttar 128408 'Ask Jeeves Network'. Partners include famous brands like Direct Hit, MSN, and a few others that are less known. Your ad on partner sites may vary in position depending on each engine/ directory and where they choose to display them.

In order to play you need to open an account (which will set you back 25.00 US dollars). Ask Jeeves uses a CPM payment model (which stands for cost per thousand). You only pay when your text ad is shown, unlike Goto.com where you pay per click. Ask Jeeves charges per impression with minimum bids of keywords/phrases being 5.00 per CPM so that translates into a 5.00 cost to you everytime your ad is shown 1,000 times.

'Ask Jeeves' helps you choose your keywords and phrases with a handy suggestion wizard. This is a good tool for coming up with search terms you may have otherwise overlooked.

When setting your bid amounts, remember that you'll only be able to go with repparttar 128409 minimum 5.00 per CPM if no other advertiser has already placed a bid on your keyword/phrase. If there are existing bids in repparttar 128410 top three spots, you’ll have to overbid one of them to get your text ad to be shown for that word or phrase. All high bidders'names and bid amounts are shown so you can plan your strategy accordingly. Bidding is placed in .50 increments. For example, if you wanted repparttar 128411 search phrase 'air purifiers,' and repparttar 128412 top 3 bids are 6.00, 7.00 and 8.00, you’d have to bid 6.50 to get repparttar 128413 third position.

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