As you may have heard, "The Money is in List." It has been a widely accepted fact that in order to be successful online, you've got to have your own opt-in mailing list.
While subject of successfully building a mailing list has been widely covered and discussed, it is surprising that very few ever mention about how to protect your hard-earned list.
Anyone who has been building a responsive mailing list for sometime will definitely recognize time and effort that must be sacrificed in order to obtain thousands of subscribers. For new list builders, sometimes getting a few hundred subscribers means weeks of late nights and consistent promotional efforts.
Why then, do I always hear news about successful list owners losing their entire subscriber base due to a crash on servers hosting their lists?
Recently, I've heard news of a successful list builder who have been building his list for over 5 years that lost his entire 10,000+ subscriber base due to an unrecoverable crash on server his list was hosted on.
While idea of losing 10,000+ subscribers almost overnight sends a spine tingling shiver through backs of most list builders, I rarely observe list owners making constant efforts to backup their lists. In most cases, it is only when they've heard about other people's tragedy that they run out and utilize "backup" function on their listservers.
A targeted, highly-responsive mailing list can be most valuable asset for anybody's online business. Hence, I would expect successful list owners to guard their lists like a dog guarding its bone.