Differentiate and Grow Rich: The Importance of a Strong USP

Written by Eric Graham


ďWith 50 other companies sellingrepparttar same products and services, why should I do business with you rather than one of your competitors?Ē

The number of competitors you face as an online merchant grows daily. If you canít answer that one question, itís only a matter of time before you go out of business.

If you can answer that question and answer it clearly, communicating it to your prospective customers in everything you do, your road to eCommerce success is paved with gold!

Your USP or Unique Selling Proposition answers that most critical question. If you have studied business for very long youíve probably read or heard aboutrepparttar 149132 importance of having a strong, clear USP. However, it doesnít take much surfing online to see that few companies listen. Most know that they need a USP, they just donít know how to develop one.

The process of developing your Unique Selling Proposition is fairly simple (note that I didnít say easy.) I conduct intensive on-site USP development workshops for my clients aroundrepparttar 149133 world. By doing these workshops Iíve discovered 4 critical steps to developing your USP.

First, study your competition. Search online for potential competitors. Pickrepparttar 149134 top 5 to 10 and try to determine their USP. Most will lack a clear USP, for these look for some ofrepparttar 149135 features or services that they stress.

Now look forrepparttar 149136 gap in their products or services. What area ofrepparttar 149137 market could we better service?

Second, examine you own business. Sit down and brainstorm with your staff possible USP concepts. Donít judgerepparttar 149138 ideas, just write them down. To stimulate thought and ideas askrepparttar 149139 following questions:

What do we dorepparttar 149140 best?

What do we do better than our competition?

What awards have we won?

What do our customers say about us?

What praise do we often get from our customers?

What celebrities or well know organizations endorse us? What endorsements could we get?

What does our product or service do better than anyone else?

What makes our business model different from our competition? How could we make it different?

What market category or niche could our industry better service?

It also helps at this stage to interview and survey your current and past customers. Ask them why they bought from you rather than your competition? What do they want from a provider of your product or service? Whatís important to them when making a buying decision? What feature or benefits do they value most or would like to see added to your product or service?

The bankruptcy code acknowledges the validity of the homestead exemption.

Written by John E. Roush


Many timesrepparttar subject of bankruptcy seems baffling in its complexity. Actuallyrepparttar 149131 basic principals of bankruptcy are fairly simple even thoughrepparttar 149132 federal statuses on bankruptcy are extensive. The reason thatrepparttar 149133 statutes are so complex is because in as effort at social engineering,repparttar 149134 lawmakers want to cover every possible contingency. The very complexity ofrepparttar 149135 Bankruptcy Code givesrepparttar 149136 lawyers ample opportunity to try to obtain interpretation ofrepparttar 149137 law which best serves their clients interest. This results in extensive litigation and occasionally in interpretations ofrepparttar 149138 Code which were not what legislature intended. This on turn results in additional legislation, which results in additional litigation and on and on. Nevertheless,repparttar 149139 underlying principals are not as complex asrepparttar 149140 Code makes them seem. Here we will discussrepparttar 149141 personal nature of bankruptcy.

The concept of bankruptcy is an old one inrepparttar 149142 English common law. If a person could not pay his debts, his creditors hauled him into court, took all of his assets, and used those assets to satisfy their debts. Ifrepparttar 149143 assets were insufficient to satisfyrepparttar 149144 debts,repparttar 149145 debtor was taken fromrepparttar 149146 bankruptcy court to debtors' prison. Since this is a rather extreme remedy, Article 1 Section 8 ofrepparttar 149147 U.S. Constitution givesrepparttar 149148 Congressrepparttar 149149 right to establish "?.uniform Laws onrepparttar 149150 subject of Bankruptcies throughoutrepparttar 149151 United States."

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