Are you triggering sp*am filter? Most likely. If so, your Ezine or Ezine publishing your ad may not be reaching suscribers. What will you do about it?

Just a short time ago greatest threat to onine marketing was SP*AM. In past years internet has changed. One of most noticeable changes is fact that now sp*ammers are not as great a threat as filters that are being used to prevent mail sent by sp*ammers from reaching its destination.

The ISP provider can be using filters to block incoming sp*am. The computer user (you and I) can set up filters. The result is that no matter how innocent message may be, unless we are careful not to use "triggers", our communications just go nowhere.

There are many words and/or phrases which trigger filter. For instance, if your communication includes words "sub*scribe", "cl*ick here" or "un*subscribe" filters will delete message. And how often do you use these words? But these three examples are just beginning.

Do not use whole words or sentences in caps. These get a very high score in Sp*amAssassin and are probably most common mistakes made. Avoid use of word fr*ee. Use word Newsletter as a part of subject. Newsletters are more apt to escape filters.

- by Damon G. Zahariades

Copyright (c) Damon G. Zahariades. All rights reserved.

It's true. They don't.

That's why you should look at numbers whenever you're searching for answers.

Let me explain...

A lot of times, I'll start cruisin' forums and I'll notice folks saying their web sites aren't selling.

They'll complain, "I've had my site up for six months and have only sold four ebooks. This blows."

They're right. That *does* blow.

I'm not gonna go into all things they should be testing and tweaking. You've heard it a thousand times and I'm not in mood to regurgitate it.

Instead, I'm gonna simply list a process you should be following if you're trying to sell something from a mini site.

Step by step. With a running example to drive point home.

Step #1: Define success ===========================

Let's say you want to sell 100 copies of your ebook, "Sitting On Your Bum For Fun And Profit."

If you sell 101 copies this month, you win. If you sell 99 copies, you lose. Simple as that.

That's why we define success. So, we can get rid of flighty "we almost made goal" crap. You either make it or you don't.

100 copies is "line in sand."

Step #2: Know your conversion ratios ========================================

You get 1,000 unique visitors from Overture. You sell 8 copies of "Sitting On Your Bum For Fun And Profit."

What's your conversion ratio?

It's 0.8%.

Let's be honest. That ain't so good. But, if you're happy with it, your job just got easier. All you have to do is drive a tidal wave of traffic to your site.

Step #3: Do math ========================

Here's what you know...