Developing an Effective Email Subject Line

Written by Janine Sadkin


Direct Services Inc. has developed an Email Subject Line Tester. Use this free tool before launching your email marketing campaign to assess a subject line’s vulnerability to both SPAM filters and human perception.

Miramar, FL – April 18, 2005 – Direct Services Inc. released a free, public version of its Email Subject Line Tester on LocalNews.biz. Developed in response to client demand, this interactive tool can be used to create a subject line and test its likelihood of surviving today’s sophisticated SPAM filters for email marketing campaigns andrepparttar recipient’s perception as SPAM.

Evenrepparttar 105527 most carefully planned email campaign can be defeated by using a weak subject line –repparttar 105528 hook you need to capture your reader’s attention. In compliance with recent CAN-SPAM Act revisions, your email may be blocked by SPAM filters ifrepparttar 105529 subject line is worded questionably. If your marketing message does not arrive atrepparttar 105530 recipient’s IN box, your efforts and marketing dollars will have been wasted.

Are there any real opportunities left online?

Written by Richard Grady


Copyright 2005 Richard Grady

I know, I know, it seems like every man and his dog are trying to start an Internet business. At every online turn, there is someone punting their new website. With so many people trying to crackrepparttar Internet marketing game, are there any real opportunities left online?

This is a common question and one which I am asked on a regular basis butrepparttar 105263 truth is that there is still an absolute world of opportunity out there. Although it might seem like 'everyone' is trying to make it with their own online business,repparttar 105264 fact is that only a very small fraction ofrepparttar 105265 population have any idea that it is possible to earn money online and an even smaller number have any idea just how much money can be earned in this way.

By way of illustration of this point, I found myself inrepparttar 105266 situation this week of having to try and explain to someone what I did for a living. Even after having had several years of practice this task is not getting any easier! I was at a local car dealership and I got chatting torepparttar 105267 owner and he asked me what I did as a job (a perfectly reasonable question given that he was hoping to sell me a car and clearly wanted a rough idea about how much money he thought I had to spend!). I had to pause for a second before answering because I am now used torepparttar 105268 fact that whatever I said in reply to this question,repparttar 105269 response would almost certainly be a blank look. The conversation went something like this:

Salesman: So what do you do for a living?

Me: ***Pause*** Erm, well, I suppose you would call me an Internet publisher or Internet marketer.

Salesman: ***Silence***

Me: I run a business onrepparttar 105270 Internet - I own a portfolio of websites.

Salesman: Ah, so you are a website designer?

Me: Well, yes, I do design websites but only for my own use, I don't design for other people.

Salesman: Oh...... but how can that earn you any money?

Me: Lots of different ways - people buyrepparttar 105271 information that I have available and other businesses advertise on my sites. I also make money by selling products that other people have developed and taking a commission.

Salesman: Mmm, I thoughtrepparttar 105272 only way to make money fromrepparttar 105273 Internet was with porn?

Me: ***Sigh*** That's one way but it isn't what I do :-)

The conversation continued for another twenty minutes or so as I tried to explain in more detail exactly what I did. Fortunatelyrepparttar 105274 salesman had an Internet connection in his showroom so I was able to show him a few of my sites. Eventually I could see that he was starting to getrepparttar 105275 picture but it was clear thatrepparttar 105276 concept of running a business entirely onrepparttar 105277 Internet was something completely new to him (and this is actuallyrepparttar 105278 case withrepparttar 105279 vast majority of people).

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