You search for something new, always on look-out for that particular edge that'll make it all happen; a new associate program, a new technique, a new advantage that will bring your ship home.

What you need, my friend, is a "killer product" that no one else has but you! That, coupled with a self perpetuating delivery mechanism can make all difference in world. "Difficult to do", you say? Not at all.

In today's Internet marketing environment, particularly in small business arena, winners have consistently used a viral marketing approach with a product designed to specifically execute this winning strategy. It's almost a necessity.

So what is this killer product; actual "virus" that brings home bacon?

Let's define a few of its characteristics:

1. It's something at which people cannot resist taking a peek. Sometimes people pay for it; sometimes it's free. But it's always something difficult to resist a look.

2. It's something that can be passed from one person to another without degradation or dilution. It is typically also something a person would "want" to pass to another.

3. The content of virus brings recipient to a desired state, or location, where an "action" can be processed. The action can be a purchase, a subscription, or anything that requires someone to "do" something. The virus has a purpose.

You see these products every day. Though they may be subtle, sometimes even hidden, distribution mechanism is often same. You can typically find some of these mechanisms directly in your "Downloads" folder.

You have a website and are managing to receive a couple of hundred visitors per day. That's nice and congratulations to you! But so far, where are sales?

You look back at your sales material and everything seems fine. Your website is easy to use. You tried following advice on Internet marketing but still no sales.

What are problems? Well, only person who can really answer that is you. But in order to know what problems are you'll need to develop a method to help you detect them.

Here's a 4-step plan to help you:

1. Define goal of your website. It's already done? Think twice. The only viable goals for your business are those that will eventually put more money in your pocket. So what are your goals? To generate sales? To generate leads? To improve your customer service?

The goals you define will tell you how to read your results and what to track. As an example: if your goal is to improve your customer service you'll want to know whether visitors to your site are your actual customers. You'll also want to know your customers’ level of satisfaction and so on.

2. Once you’ve established this, try to determine variables you need to track. Let's take lead generation and sales. If your goal is to make your site sell, you'll probably need to track sales compared to number of visitors. But it doesn't stop here. Let me ask you a question: WHAT IS THE MOST IMPORTANT PAGE ON YOUR WEBSITE?

If your goal is to sell, your most important page is order form. If your goal is to generate leads for your business, most important page is one asking for contact information. This is important to understand because if you don't get your visitors to that page you are in big trouble. You may have best copy in world but if no one reads it you fail. When you have determined which page is most important one in terms of achieving your goal you need to focus on how to get people to that page.

3. In order to maximize number of people who visit that page you’ll need to know which trail whoever reached that page followed before they arrived there. To do this you'll need to take a look at your server logs and determine what sequence is that makes people click on link to your core page. Which sequence brings in best results in terms of sign-ups, contacts, or inquiries?