Your web site is
key to your success on Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company. If you do have goals, are you measuring them? We often ask people, "what are objectives of your site?" Answers usually vary from "our site is supposed to provide information about our company’s products", or "the site is supposed to effectively convey our brand to our audience."
In actuality, those are very rarely TRUE objectives; but rather MEANS to accomplish one's objectives. A web site's objectives will in most cases be to drive sales and revenues or generate qualified leads.
The first step to building a winning strategy on Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…
Web Site Goal: Lead Generation If main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…
1) increasing quantity of your leads
2) increasing quality of your leads
By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase quantity and quality of your leads, you can identify that your web site should be re-designed to…
