Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed. Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.
Short-term marketing strategies include:
Purchasing Advertising
Although there are many forms of advertising that may be purchased on 
Internet, best form is ezine advertising. Consider purchasing sponsor ads within a publication that targets your specific audience.
For further information, read article entitled, "Internet Marketing Strategies -- Purchasing Advertising." http://www.web-source.net/pur_advertising.htm
Forums (Discussion Boards)
Participating in forums that target your potential customer is a great way to share your expertise and make more sales. Although blatant advertising is prohibited, most forums will allow you to include your signature.
Search Engines
Listing your ebook's sales page with top Search Engines and Directories will provide you with some additional traffic. However, ranking within top twenty or thirty search results is very difficult. You may want to consider paying for a higher ranking. There are many Search Engines that will enable you to bid on keywords and pay a specified amount for each visitor you receive.
For further information, read article entitled, "Internet Marketing Strategies -- Paying For Traffic." http://www.web-source.net/pay_traffic.htm
Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years down road.
Long term marketing strategies include:
Opt-in List (Ezine)
An ezine, also known as an email magazine, online publication or opt-in list is simply a newsletter available via email and/or online.
Having your own publication will enable you to build a list of targeted potential customers.
For further information, read article entitled, "Internet Marketing Strategies -- Building an Opt-in List." http://www.web-source.net/optin.htm
Free Trial
A great way to increase your ebook sales is to create a trial version of your ebook and freely distribute it. This will provide your potential customers with a sample of your ebook and encourage them to purchase full version.
Articles
Writing articles is one of most effective strategies you can use to increase your ebook sales. Write articles that target your potential customer and allow them to be freely published.
