Developing Your Marketing Strategy

Written by Shelley Lowery

Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.

Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

Short-term marketing strategies include:

Purchasing Advertising

Although there are many forms of advertising that may be purchased on repparttar Internet,repparttar 108488 best form is ezine advertising. Consider purchasing sponsor ads within a publication that targets your specific audience.

For further information, readrepparttar 108489 article entitled, "Internet Marketing Strategies -- Purchasing Advertising."

Forums (Discussion Boards)

Participating in forums that target your potential customer is a great way to share your expertise and make more sales. Although blatant advertising is prohibited, most forums will allow you to include your signature.

Search Engines

Listing your ebook's sales page withrepparttar 108490 top Search Engines and Directories will provide you with some additional traffic. However, ranking withinrepparttar 108491 top twenty or thirty search results is very difficult. You may want to consider paying for a higher ranking. There are many Search Engines that will enable you to bid on keywords and pay a specified amount for each visitor you receive.

For further information, readrepparttar 108492 article entitled, "Internet Marketing Strategies -- Paying For Traffic."

Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years downrepparttar 108493 road.

Long term marketing strategies include:

Opt-in List (Ezine)

An ezine, also known as an email magazine, online publication or opt-in list is simply a newsletter available via email and/or online.

Having your own publication will enable you to build a list of targeted potential customers.

For further information, readrepparttar 108494 article entitled, "Internet Marketing Strategies -- Building an Opt-in List."

Free Trial

A great way to increase your ebook sales is to create a trial version of your ebook and freely distribute it. This will provide your potential customers with a sample of your ebook and encourage them to purchase repparttar 108495 full version.


Writing articles is one ofrepparttar 108496 most effective strategies you can use to increase your ebook sales. Write articles that target your potential customer and allow them to be freely published.

E-Book Review: "Ebook Farming"

Written by Merle

Ifrepparttar name "Boogie Jack" sounds likerepparttar 108487 monster that hid under your bed as a child, you obviously haven't been onrepparttar 108488 Internet for any length of time. Boogie Jack's real name is Dennis Gaskill, and he's a well known online figure who has written volumes on HTML and publishes a very entertaining ezine. He makes his living totally online, hence he knows what he's talking about. His website, , is loaded with helpful resources for webmasters; over 500 pages worth. And he recently wrote a book to teach web design that is being used by over 100 colleges - such as Penn State, Kansas State, and The Art Institute of Los Angeles - to colleges as far away as Zimbabwe, Africa.

Dennis' latest release is an ebook entitled "eBook Farming: How to Grow Money Selling Your Words and Ideas." I recently got my hands on a copy ofrepparttar 108489 book to review and was thoroughly impressed with what I read.

A lot of online ebooks are full of fluff and not worthrepparttar 108490 digital space they take up, but that's definitely notrepparttar 108491 case here. Dennis spent over 300 hours doingrepparttar 108492 research forrepparttar 108493 book, which consists of over 200 pages that will teach yourepparttar 108494 ins and outs of publishing your own ebook and how to market it.

The book contains over 22 chapters covering everything from how to find a topic, pricing factors, ebook compilers, writing tips, developing a website for your ebook, and how to get your ebook reviewed to how to take payments without a merchant account, starting your own affiliate program and more.

I actually printed outrepparttar 108495 book so I could thoroughly absorb its content at my leisure (not easy on my printer cartridge, but worth every drop of ink I used).

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