Developing tutorial courses to offer at your web site is an excellent way to promote yourself, business and your web site.
A good tutorial is one that is unique in some respect and must contain valuable information or your reader/s will unsubscribe.
There are thousands of tutorials on how to create an ezine, email marketing etc so brainstorm for something unique that represents your site, your product, or a specific skill you can teach people.
Always keep in mind that aim of any tutorial course, first and foremost, should always be to teach, inform and provide quality information of interest for your target audience through sharing of your knowledge on subjects you are familiar with.
These courses *can* be invaluable for pre-selling your readers on your products if they are done right...
Developing your course
Decide on a subject then create your lesson plan.
Begin by making a list of topics and then depending on number of topics separate each into an individual course lesson.
For example: five topics will become five lessons, ten topics ten lessons and so on.
Follow same format for each of your lessons.
In first lesson outline course contents and what they can hope to learn during course of lessons.
Give each lesson a number.
Each lesson should have a title.
Follow with actual lesson.
Throughout your course you can refer to your product/s and how it can help them solve a problem within context of topic under discussion. Never however, use your course for blatant advertising of your products and services or it will be a quick click on unsubcribe button.
At end of each lesson give highlights of what to expect in next lesson. Keep it interesting so subscribers will look forward to arrival of next installment.
Once you have completed your written course next step is to sign up for a follow-up autoresponder capable of delivering your lessons at pre-determined intervals. This can be every day, or perhaps every second day for as many days required.
Autoresponders are available from