The real estate industry is a classic example of this. Yet some people stay in industry year after year, regardless of peaks and troughs.

The consistently high performer will get results no matter circumstances. Most of time it comes down to attitude. Some people look for circumstances in a victimized kind of way. They need to justify their poor results. They celebrate their good days, but in down times, they have their 'safety net' of excuses ready. What they are doing, is giving negative thinking a lot of power. They spend precious energy and time dreaming up and focusing on their reasons why something won't or didn't work.

Any time you offer your subconscious a choice between two goals; one negative and one positive, you risk it taking on negative one. Which one do you give most focus to?

The exceptional achiever deliberately ignores talk about recessions, wars, miserable state of affairs in world. They play down difficulties in their own lives. They try not to focus on doom and gloom or any other subject that they feel may detract from their ultimate success.

Just a few critical distinctions can supercharge your communication skills:

1 Appeal To Peoples´ Values

Values are criteria by which people make sense of all information they must process before making a decision. In simple terms, your values consist of what is most important to you.

When you ask someone: what is most important to you about ....? They will tell you their values. Let's say you ask them their career values, what is most important to you about your career? They might answer: money, approval, and winning. Speak to them in terms of these values and you will have their attention, talk about what is not important to them and don't be surprised if they fall asleep!

In case of this example if you wanted to hire this person, you would grab their interest by showing them how they could have more money, approval and win more often with your company. If instead you talked at length about modesty, politeness and punctuality of workforce you would be wasting your time.

2 Let Go

Have you ever wanted something so much that your nerves got in way of expressing yourself clearly? That rush of excitement just seemed to burn out some critical speech circuits!