Developing tutorial courses to offer at your web site is an excellent way to promote yourself, business and your web site.

A good tutorial is one that is unique in some respect and must contain valuable information or your reader/s will unsubscribe.

There are thousands of free tutorials on how to create an ezine, email marketing etc so brainstorm for something unique that represents your site, your product, or a specific skill you can teach people.

Always keep in mind that aim of any tutorial course is to teach, inform and provide quality information of interest for your target audience through sharing of your knowledge on subjects you are familiar with.

These courses *can* be invaluable for pre-selling your readers on your products if they are done right... 

Developing your course

Decide on your subject then create a lesson plan.

Begin by making a list of topics and then depending on number of topics separate each into your individual course lessons. 

For example: five topics become five lessons, ten topics ten lessons and so on. 

Follow same format for each lesson using plenty of white space to make it easy for people to go back and find information they may like to review again.

In first lesson outline course contents and what they can hope to learn during course of your lessons. 

Give each lesson a number.

Give each lesson a title.

Then follow with actual lesson.

Throughout your course you can refer to your product/s and how it can help solve a problem within context of topic under discussion. Never however, use your course for blatant advertising of your products and services or it will be a quick click on un-subscribe button.

At end of each lesson give highlights of what to expect in next lesson. Keep it interesting so subscribers will look forward to arrival of next installment. 

Once you have completed your written course next step is to sign up for a follow-up auto-responder capable of delivering your lessons at pre-determined intervals. This can be every day, or perhaps every second day for as many days required. 

Auto-responders are available from

http://getresponse.com (free)

http://aweber.com 

There are many Web sites making money. ActivMedia's most recent study showed that 31% of all commercial Web sites state that their site is "profitable from sales now". Of course, that also means that 69% of them aren't making money. I'm not surprised though. When you consider that 95% of all Web sites are terrible because they were designed by programmers, graphic artists and hobbyists that do not understand marketing, it's amazing that 31% are making money.

Myth #2 - You'll "get rich quick" on Internet

This, of course, is opposite of Myth #1, but it is also a myth. Nobody gets rich quick, on Internet or anywhere else. How often have you seen Web site promotions that tell you that, once your Web page is up, you'll have to rent a truck to haul all your checks to bank? These promoters always talk about a Web site as a single "home page", yet there are almost NO Web sites with only one page that are doing well. Successful Web sites are content rich and have many pages. This doesn't mean you cannot make serious money on Internet. Of course you can...after all, 31% of commercial Web sites are making a profit on Internet. You just have to do right things, right way.

Myth #3 - You can spend $200 on a Web site and make millions of dollars.

This may have been true back in "Wild, Wild West" days of Internet (way back in 1995), when competition was far less than it is today.

Two of top sites in those days were "Hot! Hot! Hot!" and a company called Virtual Vineyards. Hot! Hot! Hot! was a husband and wife that made hot sauce in kitchen and sold it on Internet. Virtual Vineyards only existed on Internet and sold wine. For about a year, these were top sucess stories. They started with nothing and make a couple of million dollars. A real Horatio Alger story. Anyone can do it.

Wrong! Today there are probably 10,000 sites selling hot sauce. When was last time you heard about Hot! Hot! Hot!? More than likely, they were creamed by sites that were loaded with content, offered almost an infinite range of products and made ordering from site very simple. In "good old days", none of that mattered. Just being on Web was enough. The novelty of it would bring you a lot of business.