Developing Tutorial Courses for Auto-responder DeliveryDeveloping tutorial courses to offer at your web site is an excellent way to promote yourself, business and your web site.
A good tutorial is one that is unique in some respect and must contain valuable information or your reader/s will unsubscribe.
There are thousands of free tutorials on how to create an ezine, email marketing etc so brainstorm for something unique that represents your site, your product, or a specific skill you can teach people.
Always keep in mind that aim of any tutorial course is to teach, inform and provide quality information of interest for your target audience through sharing of your knowledge on subjects you are familiar with.
These courses *can* be invaluable for pre-selling your readers on your products if they are done right...
Developing your course
Decide on your subject then create a lesson plan.
Begin by making a list of topics and then depending on number of topics separate each into your individual course lessons.
For example: five topics become five lessons, ten topics ten lessons and so on.
Follow same format for each lesson using plenty of white space to make it easy for people to go back and find information they may like to review again.
In first lesson outline course contents and what they can hope to learn during course of your lessons.
Give each lesson a number.
Give each lesson a title.
Then follow with actual lesson.
Throughout your course you can refer to your product/s and how it can help solve a problem within context of topic under discussion. Never however, use your course for blatant advertising of your products and services or it will be a quick click on un-subscribe button.
At end of each lesson give highlights of what to expect in next lesson. Keep it interesting so subscribers will look forward to arrival of next installment.
Once you have completed your written course next step is to sign up for a follow-up auto-responder capable of delivering your lessons at pre-determined intervals. This can be every day, or perhaps every second day for as many days required.
Auto-responders are available from
http://getresponse.com (free)
http://aweber.com
Follow instructions given when you sign up. Do a trial test to ensure that delivery options are set correctly.