In business? Then you've looked into or know potential an ezine has for your business. It's one of marketing tools available to you that can help you increase sales and create name recognition, too.Savvy ezine publishers incorporate these four elements to increase chance for success. --Create an "opt-in" ezine. --Reach your target audience. --Format a readable ezine. --Market consistently.
What not to do? Read on --Don't overhaul or change intent of your ezine without alerting your readers. Email changes to them and provide them with directions on how to leave your elist.
--Too many ads cause people to hit their "delete" button. Don't interrupt articles with ads either. The key is setting expectations; if you present them properly, your ads will get read.
--Don't use all CAPITAL LETTERS to highlight topic in your ezine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)
--Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete entire form, most will "move on".
--Don't ever add someone to your ezine without their permission, including "harvesting" (taking and using) email addresses from anyone who has sent you an email for another reason.