Develop An Ezine When You Don't Enjoy Writing. Learn How Now

Written by Maria Marsala, Business Growth Specialist


How To Develop An E-zine When You Don't Enjoy Writing

Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing,repparttar authors make those articles available to you.

You can find both articles in article directories and article bank located onrepparttar 108869 Internet. Do you knowrepparttar 108870 difference?

Article directories are one-way places on a Web site whererepparttar 108871 site's owner lists their articles. The articles maybe available as free or paid content for other publishers. View an example of an article directory at http://coachmaria.com/subscribers/subscriberarticles/

Article banks are two-way Web sites or pages within a Web site. They are places where authors "deposit" articles to invest and where lenders "take"repparttar 108872 article to use. The "interest" someone pay for using an article consists of a bio or resource box. Each article bank site includes guidelines for authors and potential publishers. Authors retain first rights - retain ownership - to articles placed on article banks. Some article bank sites publish e-zines that include recently submitted articles, ad swap requests and/or an "articles wanted" area, too. You'll find many article bank Web sites listed below. If you know of a bank I've missed please send them to me.

Ezine Don'ts

Written by Maria Marsala, Business Growth Specialist


In business? Then you've looked into or knowrepparttar potential an ezine has for your business. It's one ofrepparttar 108868 marketing tools available to you that can help you increase sales and create name recognition, too.

Savvy ezine publishers incorporate these four elements to increaserepparttar 108869 chance for success. --Create an "opt-in" ezine. --Reach your target audience. --Format a readable ezine. --Market consistently.

What not to do? Read on --Don't overhaul or changerepparttar 108870 intent of your ezine without alerting your readers. Emailrepparttar 108871 changes to them and provide them with directions on how to leave your elist.

--Too many ads cause people to hit their "delete" button. Don't interrupt articles with ads either. The key is setting expectations; if you present them properly, your ads will get read.

--Don't use all CAPITAL LETTERS to highlightrepparttar 108872 topic in your ezine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

--Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will completerepparttar 108873 entire form, most will "move on".

--Don't ever add someone to your ezine without their permission, including "harvesting" (taking and using) email addresses from anyone who has sent you an email for another reason.

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