Do you know that many business owners market their businesses by writing content for their online newsletters (e-zine)? And if you don't enjoy writing, authors make those articles available to you.

You can find both articles in article directories and article bank located on Internet. Do you know difference?

Article directories are one-way places on a Web site where site's owner lists their articles. The articles maybe available as free or paid content for other publishers. View an example of an article directory at http://coachmaria.com/subscribers/subscriberarticles/

Savvy ezine publishers incorporate these four elements to increase chance for success. --Create an "opt-in" ezine. --Reach your target audience. --Format a readable ezine. --Market consistently.

What not to do? Read on --Don't overhaul or change intent of your ezine without alerting your readers. Email changes to them and provide them with directions on how to leave your elist.

--Too many ads cause people to hit their "delete" button. Don't interrupt articles with ads either. The key is setting expectations; if you present them properly, your ads will get read.

--Don't use all CAPITAL LETTERS to highlight topic in your ezine, even for titles. (OK for offline newsletters; online, using CAPITAL LETTERS denotes screaming.)

--Do not force new subscribers to complete long subscription forms containing lots of personal information. While some will complete entire form, most will "move on".