What if you've done a variety of marketing activities over
past year, but you did not establish any way to track response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your marketing efforts and potentially continue spending money on not-so-effective marketing activities? First of all, don’t beat yourself up. You are not alone. In fact, one of my biggest challenges as a marketing consultant has been to get my clients to track effectiveness of their various marketing activities.
The first thing to do is recognize importance of tracking, and make sure that you have a plan in place to track all of your future marketing activities. The simplest way to track is to ask each new customer where or how they found out about you. You may also want to consider including a code on any flyers or brochures that you distribute, and providing a reason for customer to bring that flyer in when they come to make a purchase. Reasons to return flyer could be to take advantage of a special offer, or to get a discount or free bonus gift.
You can also do this by phone or on Internet if that is how your customers make purchases. Simply ask them to provide you with code on brochure or flyer that they are calling or ordering from. Make sure code is specific to location or group of people that you distributed flyer to.
