Destination: Desktop for GoogleWritten by Jakob Jelling
By Jakob Jelling http://www.sitetube.comFirst we had original Google search that evolved into leader in its class. In fact, it became so popular that word "google" worked its way into our everyday language as a verb, as in "to google" something. Google later introduced a toolbar that was plug-in for some browsers like Internet Explorer. The Google toolbar features a direct Google search box with quick access to image and group searches, a pop-up blocker, and for Internet marketers mostly, a PageRank (PR) indicator. With competition like Yahoo and MSN threatening to start nipping at Google's heels, Google has introduced several new services to try to stay ahead of pack. Recently they introduced Gmail, their web-based free email service (currently offered by invitation only). And still in Google lab is Google Deskbar (for Windows users only). The Google deskbar is a plug-in that resides in Windows taskbar, little control panel that contains your start button, perhaps some quick launch icons, clock, and system tray. Search engines and marketers have realized that to maintain and increase their competitive status, they will need to find ways to get surfers and customers to invite them to their desktops.
| | Get personal with GoogleWritten by Jakob Jelling
By Jakob Jelling http://www.sitetube.comAnyone who's been on net any time at all knows that Google has been search engine of choice for many for a while now. Whether that continues remains to be seen, but for now, with MSN still in development and Yahoo going through some growing pains, many still feel that Google is leader. As such, it's worth dropping in to Google Labs every now and then to see what's going on there. For example, Google's Personalized search offers a fun and useful way for searchers to interact with part of mysterious and closely-guarded Google search algorithm. You can set a search profile that's stored as a cookie on your computer. The easy-to-use Google profile interface allows you to pick specific topics that interest you. Once chosen and saved, you can then do a search from Personalized search page. At first, you'll see normal Google results. But at top of page is a slider bar, and by moving this to right, those same search results will be dynamically altered to narrow in to focus on your personalization settings.
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