Designing Your Nonprofit Organizations' E-zine

Written by Heidi Richards, MS

E-ZINES - The alternative of choice for many organizations are a great way to market yours. All you need is an e-mail account and permission from your stakeholders to sendrepparttar e-zine. In fact, I have found e-zines to be so powerful that I write and produce five a month. They are:

Self-Marketing News - a marketing newsletter for small to mid sized businesses

PetalsNCents - a marketing newsletter forrepparttar 136359 floral industry

Creating A Legacy - a newsletter forrepparttar 136360 nonprofit community, and

Ramblin' Rose - a newsletter for my retail customers.

WECommerce News - a newsletter for Women Who do Business onrepparttar 136361 web

The first thing you must do is collect your customers/clients e-mail addresses. We collect them when they call, visit my retail business, answer surveys, or enter our contests. We ask for an e-mail address every time we have interaction with them.

Formatting your E-zine

Keep it basicallyrepparttar 136362 same from issue to issue. Consistency inrepparttar 136363 format – can apply to many marketing strategies onrepparttar 136364 web. That includes keeping it consistent withrepparttar 136365 colors and look of your website to consistent categories in your newsletter. Consistency helps your stakeholders understand what is coming next – so they continue to look forward to receiving it.

Test new strategies with your newsletter – but you also need to keep certain things similar so that you do not confuse your stakeholders. This will decreaserepparttar 136366 amount of un-subscribes you will receive.

Length and frequency of delivery – Make it easy to read and brief. The length of your e-zine will depend onrepparttar 136367 frequency in which you publish. If you publish your e-zine once a month including two to three articles isrepparttar 136368 norm, however if you publish on a daily or weekly basis, then I recommend only one short article and or a tip. Too much or too little content will quickly drive readers away.

Subject Line – The subject line of your e-zine should be consistent. You can userepparttar 136369 name of your e-zine, your organization or another catchy title. The main thing is to userepparttar 136370 same subject line with each issue.

Table of Contents – "Table of Contents" or “In this Issue” should appear atrepparttar 136371 beginning ofrepparttar 136372 e-zine. This to let people know what is in this issue. Most people scanrepparttar 136373 table of contents see if there is an article that interests them..

Categories – Should remainrepparttar 136374 same from issue to issue. They could include:

Editor's or Executive Directors Remarks – A great place to welcome people and thank them for their support.

One to three articles – Lead withrepparttar 136375 most important or interesting article. This will get people to readrepparttar 136376 rest of your e-zine.

Volunteer recognition and Thank-you’s

What's New inrepparttar 136377 organization – Such as events and happenings.

Resources – Things your readers would appreciate receiving such as complimentary reports, notices about upcoming seminars that would be of benefit to them as well as a book review or two are great items to put inrepparttar 136378 resource section of your e-zine.

Advertising and Sponsorship Support – Here’s where you thank your supporters ofrepparttar 136379 organization and advertisers of your e-zine. Getting sponsors and advertisers to put ads in your e-zine can make it cost you virtually nothing to produce. One word of caution, followrepparttar 136380 80/20 rule so people won’t feel that all you are trying to do is sell them something – that means your e-zine should be 80 content and nor more than 20% advertising.

Questions, Comments, Reader feedback – A great place to answer stakeholders questions that other may also be interested in knowing, comments and by all means any testimonials you receive from your readers.

General Information – How to contactrepparttar 136381 organization, subscribe, unsubscribe, refer others torepparttar 136382 organization, privacy statement and how to supportrepparttar 136383 e-zine or organization.

"Ezine Basics"

Written by Dr. Bill Nieporte

Email is, without question,repparttar most popular and powerful marketing tool available to entrepreneurs today. Website are great, but without an effective email, your marketing efforts will be anemic.

So how do you take advantage of email marketing? The best method is to begin your own opt-in periodic ezine--or an electronic magazine. There are over ten thousand ezines onrepparttar 124424 internet addressing hundreds of subjects.

What isrepparttar 124425 real power behind ezine marketing? It is RELATIONSHIPS. Those who have learnedrepparttar 124426 art of editing an ezine are developing relationships with readers that will (in many cases) be transformed into customers and business partnerships.

There are several skills that must be learned to become a effective ezine editor. Here they are:


In his best-selling marketing manual "Make Your Site Sell," Ken Evoy points out that any effective marketing strategy must remember that "if you try to sell to everybody you'll end up selling to nobody." That's why he points out haw important it is "target your audience" (learn more about Ken's book at

This strategy is also important for newsletter editing and promotion. Think about it. The next time you passrepparttar 124427 magazine rack in your local grocery store look at each publication. Each has a theme that is specifically focused toward a particular segment of society. Your ezine should also be focused in that manner.

What should your focus be? That depends on you! What are your interests? What are your areas of expertise? With what segment ofrepparttar 124428 internet community do you hold a particular affinity? I've seen ezines that address e-commerce, web site development, comic book collecting, cat lovers (ugh),etc.

What's your niche? If you don't find it you'll only develop a nice safe-list--you won't berepparttar 124429 editor of an ezine! Do you knowrepparttar 124430 difference betweenrepparttar 124431 two? It's relationships. An ezine helps you develop meaningful personal and professional relationships.

Got your focus. Great! Now you need to...


Many editors overlook this aspects of their ezine development. Without a effective format, however, your ezine appears disorganized and frustrating to read.

Here are some things to consider as you develop your format.

1) When you openrepparttar 124432 ezine email, doesrepparttar 124433 first page grabrepparttar 124434 readers attention and make them want to keep reading? Items such as a "quote ofrepparttar 124435 week," a personal greeting, or a attractive table of contents will help keep subscribers reading.

2) Is you format geared toward advertisements or content? You've read those ezines that look likerepparttar 124436 the classified ad section of your local newspaper, haven't you? Neither have I! They are annoying! Focus on content, not ads. Both your advertisers and subscribers will appreicate it. Your subscribers will appreciate your focus on content. Your advertisers will appreciaterepparttar 124437 fact that their ad will probably be read.

3) Don't forget to provide clear and easy to follow subscription and unsubscription instructions.

Now that you've got your focus and format, what's next? Oh yes, you need to...


How do you get subscribers? You ask them to subscribe!

Sure, that's common sense. But how many times have you found yourself subscribed to a list you've never heard about? I have made it a policy to NEVER manually add names to my list. To get on my list people must do one of two things: 1) send an email request, or 2) complete a subscription form on my website at or

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