Designing Your Ebook Sales Page

Written by Shelley Lowery

Writing and designing a great ebook is an essential part of your success. However, it is only a small part of your overall strategy. In order to be successful, you must develop and implement a strategic plan that includes all ofrepparttar following:

- A great ebook - A web site specifically designed to sell - Persuasive ad copy written with passion, excitement and benefit - An easy ordering process - A powerful marketing strategy

Each step will play a very important role in your overall success. You must plan each step very carefully and develop your strategy to its fullest potential. If even one step fails, your sales will suffer.

Designing Your Sales Page

When you're ready to design your sales page, keep in mind, repparttar 108489 most important part of your page is your sales copy. Fancy web sites and graphics don't make sales...words do.

Your sales page should have one specific purpose -- getting your potential customer to take action. It should be simple in design and focus on one specific product.

Design your page in standard HTML and avoid using Flash or anything that requires fancy plug-ins. You want your page to load as quickly as possible and draw your visitor's attention to your text.

Another consideration of great importance isrepparttar 108490 Search Engines. You must specifically design your page to rank high inrepparttar 108491 Search Engines. Including good META tags is a step inrepparttar 108492 right direction. However, META tags are only a small part of preparing a page forrepparttar 108493 Search Engines. Your page design, title, text, link text and image alt tags all play a very important role in determining how your page will rank. Visit Search Engine Watch to learn more.

If you'd like a head start on designing your sales page, you can find some free templates here:

Writing Effective Sales Copy

Your words arerepparttar 108494 most important part of your entire marketing strategy. Every word, sentence and headline should have one specific purpose -- to lead your potential customer to your order page. Pack your copy with all ofrepparttar 108495 benefits your ebook has to offer. Tell your potential customer exactly what your ebook will do for them. Identify a specific problem and promote your ebook asrepparttar 108496 solution. Write to persuade -- that'srepparttar 108497 bottom line.

Your sales letter should begin with a powerful headline that DEMANDS ATTENTION. This headline might be inrepparttar 108498 form of a question that identifies a problem, or it may be inrepparttar 108499 form of an intriguing statement. Your headline isrepparttar 108500 most important part of your entire sales copy. If it doesn't immediately grab your visitor's attention, they most likely won't read any further. Developing a great headline should take more time than writing your entire sales letter. It's that important.

Developing Your Marketing Strategy

Written by Shelley Lowery

Developing a marketing plan is an essential part of your ebook's success. You must develop and implement a strategic plan that includes both short-term and long-term strategies in order to succeed.

Short-term marketing strategies are those that bring you a temporary boost in traffic. Although these techniques are very important to your over-all plan, they are only a temporary traffic source and must not be solely relied upon.

Short-term marketing strategies include:

Purchasing Advertising

Although there are many forms of advertising that may be purchased on repparttar Internet,repparttar 108488 best form is ezine advertising. Consider purchasing sponsor ads within a publication that targets your specific audience.

For further information, readrepparttar 108489 article entitled, "Internet Marketing Strategies -- Purchasing Advertising."

Forums (Discussion Boards)

Participating in forums that target your potential customer is a great way to share your expertise and make more sales. Although blatant advertising is prohibited, most forums will allow you to include your signature.

Search Engines

Listing your ebook's sales page withrepparttar 108490 top Search Engines and Directories will provide you with some additional traffic. However, ranking withinrepparttar 108491 top twenty or thirty search results is very difficult. You may want to consider paying for a higher ranking. There are many Search Engines that will enable you to bid on keywords and pay a specified amount for each visitor you receive.

For further information, readrepparttar 108492 article entitled, "Internet Marketing Strategies -- Paying For Traffic."

Long term marketing strategies are those that bring you a steady stream of targeted traffic over time. These strategies will continue to produce results even years downrepparttar 108493 road.

Long term marketing strategies include:

Opt-in List (Ezine)

An ezine, also known as an email magazine, online publication or opt-in list is simply a newsletter available via email and/or online.

Having your own publication will enable you to build a list of targeted potential customers.

For further information, readrepparttar 108494 article entitled, "Internet Marketing Strategies -- Building an Opt-in List."

Free Trial

A great way to increase your ebook sales is to create a trial version of your ebook and freely distribute it. This will provide your potential customers with a sample of your ebook and encourage them to purchase repparttar 108495 full version.


Writing articles is one ofrepparttar 108496 most effective strategies you can use to increase your ebook sales. Write articles that target your potential customer and allow them to be freely published.

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