Designing Professional Web Pages

Written by Joanne Glasspoole


If your Web site doesn't project a professional and polished image to your visitors, your credibility and that of your products and services will suffer. Image is everything--especially online where your competitor is only one mouse click away!

Before your first HTML code is written, you will need to consider your Web site's navigational structure, color scheme and page layout. Is your content developed? If not, who is going to write it?

Once you have donerepparttar necessary pre-planning, thenrepparttar 134608 fun part begins--coding your HTML pages.

Following are some steps to consider when laying out your Web pages:

(1) I highly recommend that you try to get your home page to fit on one screen. Ideally, people shouldn't have to scroll down to see what your site has to offer. You may need to make your graphics smaller, but that's okay. Smaller graphics mean a quicker download time.

(2) Be sure to check your pages at allrepparttar 134609 various screen resolutions. Although only a small percentage of users have their monitors set at 640x480, you will want to make sure your site looks good at that resolution. I design my Web pages at 800x600, which isrepparttar 134610 average resolution. However, more and more users have their computer monitors set at higher resolutions, such as 1024x728. You will see that your pages will look radically different depending onrepparttar 134611 resolution. I personally have been horrified at how ugly my "beautiful" pages look on different computer screens.

(3) Browsers are another very important consideration. Netscape and Internet Explorer both performrepparttar 134612 same function--display Web pages--butrepparttar 134613 way they do so is strikingly different.

Your code needs to be very clean and pretty much flawless to display correctly on Netscape. If you miss even one table tag (e.g., you forget to close a

tag), you will be mighty surprised when you get nothing but a blank page on Netscape. Internet Explorer is much more forgiving. It "assumes" what you meant to do. Netscape, onrepparttar 134614 other hand, is unassuming. If it doesn't understand your code, it simply will not display it.

Why Autoresponders Are an Essential Tool for Every Internet Business

Written by Angela Wu


I admit it -- when I'm onrepparttar Internet, I want everything instantly. And I know I'm not alone; in our high-speed world we expect to get what we want withrepparttar 134607 click-of-a- mouse.

To help fulfill this desire for everything "now, now, now!", many Internet businesses make use of autoresponders. These programs automatically return a prewritten message to anyone who sends a message torepparttar 134608 autoresponder's email address. They usually allow for several follow-up messages as well.

Autoresponders are a real blessing to online businesses - particularly small businesses where there's often just 1 or 2 employees and a huge amount of work! Autoresponders:

= Save time. Many inquiries arerepparttar 134609 same -- why answer them all manually when you can automate it?

= Save money. Have your autoresponder automatically provide information, instead of paying someone to do it for you. Plus it will free you up to tend to more profitable tasks.

= Increase sales. Put your sales effort on auto-pilot! Very few people will make a purchaserepparttar 134610 first time they visit a site. They want to mull it over, maybe do a little research, and come back later. But any number of things could prevent them from buying 'later'. Use a follow-up autoresponder to keep in touch with your prospects. You're more likely to catch them at a time that they're 'ready to buy'.

= Improve service. Visitors don't have to wait for you to respond manually to their requests for information. They simply send an email to your autoresponder and repparttar 134611 information is mailed to them within minutes.

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