THE TIRES ARE TURNING BUT YOU ARE GOING NO WHERE
Sound like a familiar story?
So you've got a great concept or idea but you just can't seem to get it down. You have been working on your computer for hours, days, weeks but just can't seem to accomplish anything concrete.
STOP. Think about it! How can you realistically create an effective graphic design if you don't know what you are trying to create? Take a breather and think about what I am about to suggest to you. Let’s suppose for a minute you want to open an importing company that will sell ‘Red Shoes from China’. Fire up your browser and Google this term. Learn what you can about manufacturers, distributors and competition. Now you have something to go on. Try to quickly digest and figure out how you can make all of this information work for you.
Now let’s start to design your company’s corporate ID. I know you really want to get critical design project completed now, but a wise man once said to me ‘Slow down you’ll go faster’ here are a few links worth checking out before we begin your design: Learn about color and how it affects your mood: http://www.weprintcolor.com/moodofcolour.htm Color Mood Test, Spot Color and CMYK: http://www.weprintcolor.com/usingcolour2.htm Pantone in RGB and html: http://www.weprintcolor.com/pantone_RGB_convert.htm
OK, now you have a mental picture in your mind, look, feel, type paper you want to print on. What colors shall I use? What typography (fonts) should I go with? What graphic message am I trying to communicate? These are basic questions you need to address before you can begin your graphic design.