FIRST IMPRESSIONS. First impressions often leave lasting impressions. Impressions also result in people’s perceptions. There goes that age-old debate -- “Perception versus Reality.” I say that perception is someone’s impression of reality. And sometimes... no matter what is reality, you just can’t change people’s perception of a situation or thing.
Let’s define these words...(im·pres·sion) noun: a characteristic, trait, or feature resulting from some influence;
act of impressing. (per·cep·tion) noun: a result of observation.
To make a long story short, “Yes, design does matter!”
• When you meet someone you hope to date, don’t you want to make a good first impression? You want to be in nice clothes, have your hair just right and be in right place at right time.
• When you shop for books at bookstore, doesn’t nicely designed books attract your attention... let’s be honest, we do sometimes judge a book by it’s cover then read on for content?
• When you meet people, don’t you give them a firm handshake? Why do you do this? Because you want them to know you are confident.
• When you attend networking events and you hand people your business card, you don’t want to say, “These are just my temporary business cards.” I’ve heard this many times at networking events. You lose credibility and your ego and confidence gets deflated doesn’t it?!
