Design A Spider Friendly SiteWritten by Matt Colyer
To be successful in search engines it's important to design your web site with spiders in mind. Using latest in web page design is not generally best way to go. Spiders don't view web pages like humans do, they must read HTML in page to see what it's about. Below you will find tips on how to best design your web site with search engines in mind.Do not use frames at all. Some search engines cannot spider web pages with frames at all. For other search engines that can, they can have problems spidering it and sometimes they too can't index web page. Do not only use image's to link out. You should always use text links to link out to important content on your web site. Spiders can follow image links, but like text links more though. Use external JavaScript files instead of using Java Script code in HTML document, using Java Script in HTML document will make page size much larger. Using an external Java Script file to do job will reduce page size and make it easier for both spiders and browsers to download page. Using Cascading Style Sheets can reduce page size and making download time much faster in most cases. It will allow spider to index your web page faster and can help your ranking. Avoid using web page creators such as FrontPage, Dreamweaver or a WYSIWYG editor. Software such as that will often times add scripting code that is not needed, making page larger than it needed to be and making it harder to crawl. It will also add code that can't be read by search engines, causing spider not to index page or not index whole web page. It is better to use standard HTML. Adding code that they can't read or have a hard time to read can lead to major problems with your ranking.
| | What to look for when shopping for a SEO specialist.Written by Joe Balestrino
When, shopping for a Search Engine Optimization (SEO) company/specialist you need to be aware of a few things. If someone offers you fast results they may be pulling your leg. If you aren’t listed on search engines average time to be index takes around 4 weeks. Someone offering submissions in less then that is coning you. Websites that are already listed and are just being updated will have a faster result. A guarantee isn’t always reinsurance. Just because a site states they can get you in #1 spot doesn’t mean they can deliver. Or, they may have you listed under an obscure keyword or phrase. Most legitimate SEO’s will tell you no one can guarantee a top spot on all keywords and phrases. Search Engine optimization is not an exact science. Trail and error along with constant tweaking will help bring your site closer to your goal. Most SEO’s should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you evaluate where you are on search engines. Don’t go into any SEO work blindly. Know where you stand before and after. Price is never an indication of how good a service is. More isn’t always better. Shop around try to get most for your money, but be realistic. If it seems too good to be true then it may just be. Be prepared to shell out some cash. SEO is not cheap. You should think of SEO as advertising. It should be contestant as should all of your advertising efforts.
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