Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker, Part 1

Written by Robin Nobles


Demystifying The Radically Different Keyword Results Provided By Overture and Wordtracker ...because your online success depends on getting accurate keyword counts! Part 1

- by Robin Nobles

The root of all success in search engine marketing begins with keywords. Period. Get them wrong and virtually everything about your online endeavor will fail. Only by targetingrepparttar right keywords can one expect to ride that exhilarating magic carpet to online prosperity.

Statingrepparttar 120365 obvious you say? ...well, if so, then why is it that virtually everyone - professional and amateur alike - is oblivious torepparttar 120366 fact they are selecting, and frequently buying, keywords based on highly skewed numbers?

The fact is that very few online marketers understandrepparttar 120367 results supplied byrepparttar 120368 two most basic keyword selection tools. These arerepparttar 120369 very same tools being used globally to hone keyword choices into supposedly laser sharp focus in an effort to keep pace withrepparttar 120370 challenges of increasingly keen competition and ever-rising keyword pay-per-click costs.

The critical differences — Overture's STST vs. Wordtracker's KSS

As one of Wordtracker's technical support team (http://www.wordtracker.com/moreinfo.html), one ofrepparttar 120371 most frequent questions we receive these days is...

Why arerepparttar 120372 keyword search query numbers supplied by Overture's search term suggestion tool (STST) so incredibly different than those supplied by Wordtracker's keyword selection service (KSS)?

Frankly, there isn't a better search engine related question one could ask. And, now's a good time to pay close attention becauserepparttar 120373 surprising answer will likely change forever how you evaluate keywords!

First: Understanding Their Motives.

To help you understandrepparttar 120374 details we're about to reveal, let's examinerepparttar 120375 motives ofrepparttar 120376 services that are providingrepparttar 120377 keyword query numbers.

Motive Analysis: Purpose

Onrepparttar 120378 one hand, there's Overture's STST whose purpose is to help customers buy keywords.

Onrepparttar 120379 other hand, there's Wordtracker whose purpose is to help customers select keywords.

Proposal:

Overture's STST suggests what keywords to buy from them. Wordtracker suggests what keywords to use in your optimization efforts and/or which to buy elsewhere.

Success:

Overture's success depends on you believing there are LOTS of search queries for whatever you are selling.

Wordtracker's success depends on you getting accurate numbers upon which you can reliably base your optimization and keyword purchase decisions.

Profits:

Overture's STST is free. Overture profits by selling yourepparttar 120380 keywords that STST reports on.

Wordtracker's KSS is fee based. They profit by selling you access to accurate and impartial information. Since they don't sellrepparttar 120381 keywords, there's no vested interest in query numbers beyond accuracy.

FIND WAYS TO MAXIMISE YOUR MARKETING IMPACT

Written by Christopher


You need to keep looking for new ways to market your product and services. Many clients of mine stick with 2 or 3 types of method, and think that’s all they need to do – they just sit back, relax and hope that these techniques alone will pay off.

Alas, it’s not enough to hope that a couple of ads here and there will propel your product and make you rich - it’s not going to happen.

To be successful, you need to keep plugging away using ads, publications and inventing new ways to satisfy your customers. It’s like life-long learning – it never stops, so just accept it. It’s less stressful to do that.

There are an infinite number of ways to market a business. Here, for example, are some additional ways to maximise your marketing program:

Thank customers for their business. A Thank You card or compliments slip with every purchase, is a nice touch, and people tend to go where they are appreciated. This also provides an opportunity to advertise onrepparttar Thank You card itself………..

Get more referrals. Spend time talking to anyone, help them out (even if you make no profit fromrepparttar 120364 deal) as they will remember. They may know someone that could use your services.

Cont'd on page 2 ==>
 
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