Deep Submission: Submitting the inner pages of your web site

Written by Donald Nelson

If I ask you how many web sites do you have? You may say “One, yes it is “ or “two” in case you have a second organization or company. When I first began promoting my web sites I was, like most people, only thinking in terms of one web address,repparttar url of my main page. And I thought that this main page was a difficult one to promote because it wasrepparttar 128160 index page of a magazine that covered a wide variety of fields (environment, arts, science, politics, spirituality, etc). How could I optimize a page for so many keywords, which market could I focus on?

It was only after discussingrepparttar 128161 subject with another web master, who had a similar site, that I learned thatrepparttar 128162 diversity of allrepparttar 128163 inner pages of my site was a huge asset. Each of these pages was like a mini-website, and capable of attracting a multitude of visitors using a variety of keywords. Part of my ignorance at that point was due to a lack of accurate tracking data. I had a simple tracker onrepparttar 128164 main page that told how many visits that page was getting, but I had no idea of what was happening deeper insiderepparttar 128165 site. Then I was able to get access torepparttar 128166 raw access logs ofrepparttar 128167 site and using a log analysis tool I began to seerepparttar 128168 real picture of what was happening.

I saw thatrepparttar 128169 main page was getting one third ofrepparttar 128170 total traffic ofrepparttar 128171 site. I found out that one article, “The Causes of Tropical Deforestation” was a big hit and consistently getting a lot of traffic. Other articles were also quite popular, but covering completely different subjects. It was then that I realized that I had not one web site, but more than 100 web sites.

What does all this mean in terms of design, optimization and submission? It means that one has to realize that people may well enter your site throughrepparttar 128172 “side door” orrepparttar 128173 “back door” and you have to prepare accordingly.

For design, it means thatrepparttar 128174 structure of your pages and navigation system should inviterepparttar 128175 people who enter fromrepparttar 128176 inner pages, to make it to your important pages (about us, main page, or your order page!). For optimization it means that you should take more care aboutrepparttar 128177 placing of keywords, description and title tags on allrepparttar 128178 pages. Have you ever seen websites whererepparttar 128179 blue line atrepparttar 128180 top ofrepparttar 128181 browser is showingrepparttar 128182 title ofrepparttar 128183 page to be “New Page”? Even very good designers become a little bit sloppy onrepparttar 128184 inner pages, and though they do usually manage to put a proper page title on those pages, they seldom takerepparttar 128185 trouble to write separate meta tags forrepparttar 128186 keywords and descriptions. But as I learned, these pages are an asset and can be optimized and promoted to gain more traffic.

Google's AdWords Select(tm) Groundbreaking Program

Written by Lee Traupel

One ofrepparttar absolute best online marketing processes available to any business today is Google's AdWords Select advertising program. It produces immediate results within minutes after being setup, drives highly qualified traffic via selected keywords and can be monitored and modified on a 24/7 basis via Google's excellent online interface. There are no hidden fees - it costs a mere $5. USD to setup a campaign and requires a credit card submission at startup. We highly recommend this interactive marketing process to all of our clients and incorporate an AdWords Select component with all of our marketing campaigns.

Google's Pricing Model

Google charges you on a CPC ("Cost per Click") basis - you only pay for each clickthrough to your web site from Google's, no more no less. You don't pay for "impressions" (number of times someone views your ad) like many first generation Internet advertising models - it's truly a results driven marketing process.

Keywords costs can vary tremendously ranging from $.05 to $11. USD or more per keyword - Google assigns a "minimum cost per click" for specific keywords based on "market value" and "performance history" via Google's AdWords Select program history. Be prepared to pay a much higher rate for very popular keywords and this is a moving target all ofrepparttar 128159 time -repparttar 128160 more popular this program becomesrepparttar 128161 more you will be forced to pay for selected popular keywords.

Creating your Sponsorship Ad

Your Ad's position is based on a combination ofrepparttar 128162 CPC ("Cost per Click") you selected and relevancy of your ad - if your ad and keywords are relevant and drive clickthroughs, then your ad will rise in position onrepparttar 128163 sponsored column versus your competitors. This is an innovative feature and helps to distinguish Google's program from all other PPC ("Pay per Click") campaigns (Overture and their primary competitors) - most of these programs have an "economic bias" built into them; i.e. whoever paysrepparttar 128164 highest fees getsrepparttar 128165 top placement.

Dynamic Ad Placement

Google's unique AdWords Discounter keeps track of your costs per click versus your competitors. You selectrepparttar 128166 maximum amount you want to pay for your keywords andrepparttar 128167 ranking algorithm keeps track of your keyword costs, ensuring you only pay one cent aboverepparttar 128168 CPC ("Cost per Click") cost you specified when you setuprepparttar 128169 campaign versus your competitors.

Setup Process - Sponsored Link Ad and Keywords

AdWords Select is based upon driving highly targeted traffic to a web site via a set of keywords that are selected via Google's account management interface. There are two primary components torepparttar 128170 setup process, creating your "sponsored link" ad and selecting your keywords. You start by creating a "sponsored link" ad that is subsequently inserted into Google's search results onrepparttar 128171 right hand column - targeted by keywords that you have selected. It only takes a few minutes to have your campaign go "live" after you've completedrepparttar 128172 setup process.

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