Death Before Birth - the Life Cycle of a Search Engine

Written by Aaron Mathew Wall


"Nothing last forever butrepparttar Earth and sky." - from Dust inrepparttar 118791 Wind by Kansas.

Evolution Inrepparttar 118792 past decade search has went from not existing, to general file matching, to machines so complex that few people understand how they work. As they evolve in complexity there will always be a new and better way restructurerepparttar 118793 worlds largest data set. As old horses such as AltaVista limp toward extinction, now at 5, Google is a seasoned veteran inrepparttar 118794 game.

Google has spentrepparttar 118795 last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that focus is why it became successful. As Google spreads out many are wondering, are they doing it too fast? Are they letting quality slip? As any company evolves it will make mistakes, but has Google lost sight of its goals, or is it just followingrepparttar 118796 lifecycle of a search engine?

Google gained large distribution when Yahoo switched to it to drive down Inktomi stock price, only later to buy Inktomi at $1.65 a share. Google then came to power stealing traffic from Yahoo by providing clean, relevant results, and good search tools for surfers and webmasters alike. Many estimate that Google controls in excess of 75% ofrepparttar 118797 search market. The problem is,repparttar 118798 ideals that gave them this power appear to be fading.

The Competition Microsoft is still working on its search engine. Yahoo recently acquired Overture and is working behind closed doors in muchrepparttar 118799 same way as MSN is. LookSmart has not updated Wise Nut in a long time, is hated by a large portion ofrepparttar 118800 internet community, and is soon set to lose most of its distribution. And Ask Jeeves (owner of Teoma) has its top results powered by Google AdWords. With Google powering Yahoo, AOL and many other sites Google lacks a clear competitor today.

The Problems Facing Google Right now Google can take its huge lead and extend it, or let it slip. No system is perfect and there will always be complaints, but I have to wonder if Google has forgotten why or how it became such an icon.

Google grew to popularity by organizingrepparttar 118801 web based on links. They used PageRank to perform an empirical analysis of web link structure. Many people have reported their Google Toolbar has been failing to return PageRank 90% ofrepparttar 118802 time. Whilerepparttar 118803 hysteria around PageRank is somewhat overrated, it would be more assuring ifrepparttar 118804 feature worked often. In fact, it is not justrepparttar 118805 toolbar which is broken.

As a search engine has its distribution grow, there are more and more people who desire to take their free money from it. Top Google listings may be worth thousands of dollars for some phrases. Over a year ago articles such as Google Degrades, Geek's Aghast appeared in top web magazines such as Wired. With few alternatives available many people get frustrated to see 404 error pages atrepparttar 118806 top of search results.

Spammers create link networks to manipulate PageRank. The one biggest flaw with PageRank is that a link counts as a vote. A link is not always a vote.

Some types of information are generally link heavy. Weblogs, for example, generally consist of a short entry and a few links. This small entries are frequently created by people with a unique spin onrepparttar 118807 world. After a few collogues link in, suddenly these ideas can be misrepresented as worldwide views. Natural blogging is notrepparttar 118808 only idea degrading search results though.

Some blogs have software which leave inline comments (such as Movable Type). People can thus comment from a popular blog and parse PageRank through to their site. I am a longtime reader of Steven Berlin Johnson. He recently celebrated his "1 year blogiversery". He linked back to his original post and spammers responded kindly. Again his popularity has earned him more visits and entries byrepparttar 118809 dubious Lolita and Mr Viagra. Software such as MT blacklist aim to stop this abuse, butrepparttar 118810 widespread abuse is only a sign ofrepparttar 118811 weakness ofrepparttar 118812 search engines.

While dealing with this massive abuse, Google must find ways to pay forrepparttar 118813 software, hardware, and engineers to power around 300,000,000 searches each and every day. With a distribution network that large, changes of any kind are not taken lightly.

AdSense Earlier search engines used metrics that ignored technological evolution and financial responsibility. They did not care if they lost money. Whilerepparttar 118814 financials and technology have improved, one ofrepparttar 118815 biggest problems search engines face today is a lack of quality content onrepparttar 118816 web.

Earlier this year Google introduced a program called AdSense which displays its pay per click AdWords ads on many mid sized web sites. AdSense was designed to help pay to produce better content sites (and thus, better search results). While still in infancy,repparttar 118817 AdSense program has made many flaws.

Soon after Google introduced AdSense they included a related searches link set underneathrepparttar 118818 ads which made webmasters angry. This technique was siphoning off traffic from websites back to Google with no payment of any kind. Quickly Google had to repeal this move.

Google has also signed its AdSense members to a gagging clause. Beyond that gagging clause many have complained about getting kicked out for reasons they did not know, and could not even challenge. Then for these same members to see how much money Google had owed them up to that point they had to agree to another set of terms that prevented them from criticizingrepparttar 118819 AdSense program. Butrepparttar 118820 ads get worse.

AdWords and Ad Relevancy Google was in a race with Overture to berepparttar 118821 first to provide broad matching on its search terms. Google got there first. The idea behind broad matching is that it will allow Google to sell more of its ad space by providing ads on similar terms that were not yet sold. Overture allows different bid prices on different levels of matching. Google sets a single price onrepparttar 118822 ads, and this causes a huge problem for those who do not know how to userepparttar 118823 system.

***How To Run An Extremely Successful Internet Business***

Written by Achoenweli Opute


Keep your feet onrepparttar ground but have your head inrepparttar 118790 clouds. Jeff Bezo of Amazon website saw an opportunity to make big money onrepparttar 118791 Internet. He asked himself, “When I am 80, will I regret leaving Wall Street? No. Would I regret missing a chance to start atrepparttar 118792 beginning ofrepparttar 118793 Internet revolution? Yes!” Amazon was launched- once Jeff Bezo was convinced thatrepparttar 118794 Internet wasrepparttar 118795 way, he decided to quit his secured, highly paid job. After some research on what Internet business he would go into, he chose to sell books online. Amazon became a GOLDMINE. Other success stories of Internet Business includerepparttar 118796 likes of Google, Yahoo, Hotmail and Ebay and thousands of many others. BUT NOW “YOU SHOULD BE NEXT”. If you are already there- GREAT; If not- there is still plenty of room for new businesses in cyberspace-internet. Running your own small business onrepparttar 118797 Internet is a sure way to make a living and I speak from experience. It’s cheap to operate if you do it right and this is why I will share with yourepparttar 118798 steps on how to run an extremely successful Internet business. (1)Own a professional website with your own unique domain name. This isrepparttar 118799 cornerstone of your online business. (2)A product you can sell. Sell at least one product you are confident on- a product that will be very useful to your customers. (3)Join an affiliate program. If you do not have a product to sell, you can join an affiliate program to promote their products and begin to earn good commissions fromrepparttar 118800 sales you make. (4)An opt-in email strategy. You want visitors to your site. These arerepparttar 118801 prospects that will purchase your products/services; therefore you must always be growing a tightly targeted email list of prospects. (5)A way to accept secure credit card payments online on your website. A merchant account isrepparttar 118802 best solution. Your customers want to purchase your products from your website, if you offer a FAST and SECURE way to make their orders. (6)Sales copy that is proven to sell I have sold thousands of manuals and books online andrepparttar 118803 success link isrepparttar 118804 excellent and detailed *sales copies* I send to my opt-in email list. (7)Create a new product of your own and you will stand a better chance of growing your income continually. Also update your existing products to keep it and sales fresh. (8)Your marketing strategy. In order to make serious and huge money online,repparttar 118805 answer-“get visitors to your website”. There are tons of ways to do that onrepparttar 118806 Internet. I use a lot of paid advertising, co-registrations and more. You can also accomplish this by giving away FREE articles. Write up a short article with a hot title and submit to ezines in your niche but don’t advertise inrepparttar 118807 article itself. You will never know what works best for you until you try and try different strategies.

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