"Dear Bill Gates" or How NOT to Start Your Business

Written by Milana Leshinsky

This subject is familiar to many solo entrepreneurs. Yet you will rarely see it discussed openly. It is a side effect of selling a good product. Sort of a "bonus" that comes with being successful.

Once in a while I get an e-mail that reads along these lines:

"Send me your product first. If satisfied, will pay. Too many scams out there. Prove that you're not."


"Help me make it happen for me, then I will send you my payment."

or better yet

"I am a poor man from South Africa. Praying to God that you will send me ALL of your products for free. I want you to be my guide, my coach, my mentor... and have it in your heart not to charge me until I start making money."

At first, I thought, whatrepparttar heck - his $40 will not make me any richer, and would sendrepparttar 117555 person my products free of charge. Especially since these e-books didn't cost anything to deliver.

But after a while, as my online business grew and traffic to my web sites increased, I started getting similar e-mails about once a week. People would ask me to send them my products for free, and when they start making money onrepparttar 117556 Internet, they would send me their payment.

So How Serious Are You?

Written by Rick Adams

You want to start an online business. You've seenrepparttar hype, make six figures by purchasing "my product" and I'll show you how to do it step-by-step.

Of course it sounds fantastic. How many people do you know that have succeeded at any get-rich-quick scheme? Ever purchased one? How did that work for you?

Can you get rich with an online business? You bet. The operative work is "quick" andrepparttar 117554 implication is "minimal effort or work". Ask any successful online business owner (with multiple years of experience) and I'm sure "quick" is not necessarily a response you'll hear.

An online business is just that, a business. That "internet work week" of 15-20 hours per week is real, once you have your business up and running. But getting there is a different story. It's a great goal and many people aspire to achieve it, I know I do.

The top selling products onrepparttar 117555 Internet didn't happen overnight, but some products do take off quickly. The owner has probably spent many months building a customer base, increasingrepparttar 117556 subscriber opt-in list, finely tuningrepparttar 117557 sales copy, market testingrepparttar 117558 sales approach, and working to have a visible website.

It doesn't happen overnight.

Physically and emotionally, are you prepared forrepparttar 117559 demands?

A business owner will wear multiple several hats. This can be stressful to your overall emotional and physical health. Do you haverepparttar 117560 stamina? Are you prepared to put in long hours to succeed?

Do you haverepparttar 117561 support of your family? Otherwise it will be more difficult to succeed. Your family will take on more responsibility as you expend effort towardsrepparttar 117562 business.

Do you have a passion for your new business venture? This will help overcomerepparttar 117563 emotional roller coaster that comes with building your own business.

How are your customer service skills? How much time and effort are you planning to spend cultivating customer relationships, answering questions, and addressing issues?

Think ofrepparttar 117564 merchants you frequent. Why do you keep coming back? Is itrepparttar 117565 products,repparttar 117566 customer service,repparttar 117567 price, responsiveness, orrepparttar 117568 accessibility? It's probably all ofrepparttar 117569 above. The merchant didn't have your respect or trust initially, it was earned, over time.

So you have a product and you start to promote it. You get some initial sales, but then what? The key to real success is sustainingrepparttar 117570 business month after month. Keeping your product fresh and up-to-date. It's no different for any business.

The leaders in any field constantly promote their products. Soft drink companies, car manufacturers, and fast food restaurant chains spend millions of dollars each year on advertising.

They already have name brand products, so why advertise more? To keep their products front and center, to cope withrepparttar 117571 competition, and to sustain their business, that's why.

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