Dear Bill Gates.

You did it. You casually left a live grenade at Grand Charity Gala and walked out of room to see if anybody, especially Google, will notice.

Once again, you have created an innovation in marketing that is poised to take world by storm. What I love about it is how you have just tossed it out into public for all to see, and yet nobody seems to be noticing it.

Flitting from forum to forum, everyone is talking about your new MSN beta search engine ( http://beta.search.msn.com/ ), but nobody seems to have discovered secret marketing bomb you left ticking there.

Google sure was clever with its PageRank gimmick. In fairness, PageRank is not just a gimmick, but it was marketed as much more than it is -- big ka-boom that sets Google apart, despite being only a small part of its algorithm.

But your ka-boom will be bigger. You have actually given searchers like me control over my own rankings. While other search engines are talking about "personalized search", you've given us levers to incrementally change rankings in searches themselves.

You are probably aware that webmasters are kicking tires on your new search engine to see how high they rank. Those who are more adventuresome or who earn their living understanding (or trying to understand) search engines are taking some of your special features for a spin. Most of those features are fairly mundane. Like "links to" (although it might just be most comprehensive listing on Internet – hint to webmasters) and "language".

But what's this at very bottom, almost falling off my screen?

Results Ranking.

Good content with your keywords

Most people use internet to gather information, so accordingly, search engines put a premium on good content. If you want search engines to really start appreciating your site, you need to have lots of good, and more importantly, fresh content. Update your site regularly with new articles, news stories etc. Then make sure you promote this new content. Submit these articles to other websites with a teaser that then links back to your website. If you can get "authority" sites to link to your articles this will raise your sites profile in eyes of search engine.

Clean up your code

This is one step that is often over looked but it is more important that many people realize. The neater your html code is, easier it is for spiders to crawl through your site and therefore, more willing they are to search for your links and crawl through those pages as well. The more pages you have indexed, more chances you have of attracting someone to your site.

How do I go about cleaning up my code I hear you ask? There are some simple things you can do to quickly improve readability of your code.

• Put all JavaScript code in a separate .js file and include it in header of your page.

• Use .css style sheets for all formatting and as much of page layout as possible. This step alone will half amount of code in your pages. Most of code in an html document is table alignment code. If you are not yet familiar then you can find some good tutorials here.