Dear Bill Gates, You Clever Fox

Written by David Leonhardt


Dear Bill Gates, You Clever Fox By David Leonhardt

Dear Bill Gates.

You did it. You casually left a live grenade atrepparttar Grand Charity Gala and walked out ofrepparttar 128265 room to see if anybody, especially Google, will notice.

Once again, you have created an innovation in marketing that is poised to takerepparttar 128266 world by storm. What I love about it is how you have just tossed it out intorepparttar 128267 public for all to see, and yet nobody seems to be noticing it.

Flitting from forum to forum, everyone is talking about your new MSN beta search engine ( http://beta.search.msn.com/ ), but nobody seems to have discoveredrepparttar 128268 secret marketing bomb you left ticking there.

Google sure was clever with its PageRank gimmick. In fairness, PageRank is not just a gimmick, but it was marketed as much more than it is --repparttar 128269 big ka-boom that sets Google apart, despite being only a small part of its algorithm.

But your ka-boom will be bigger. You have actually given searchers like me control over my own rankings. While other search engines are talking about "personalized search", you've given usrepparttar 128270 levers to incrementally change rankings in searches themselves.

You are probably aware that webmasters are kickingrepparttar 128271 tires on your new search engine to see how high they rank. Those who are more adventuresome or who earn their living understanding (or trying to understand) search engines are taking some of your special features for a spin. Most of those features are fairly mundane. Like "links to" (although it might just berepparttar 128272 most comprehensive listing onrepparttar 128273 Internet hint to webmasters) and "language".

But what's this atrepparttar 128274 very bottom, almost falling off my screen?

Results Ranking.

Hey, this is cool. I can controlrepparttar 128275 results myself. I can give more weight to recently-updated sites, which is great when I am following a breaking story (Afterrepparttar 128276 America's Cup, I do not want to find allrepparttar 128277 pre-race predictions, for example.). Or I can weightrepparttar 128278 results in favor of static pages if I am trying to find againrepparttar 128279 health information I had read last time my daughter broke out in blue and green splotches all over her body.

Score BIG with the search engines - Maximising your site's potential

Written by Steve Ashton


I often get asked, "How do I improve my site's performance inrepparttar search engine's." or "I have a small budget, how can I compete withrepparttar 128264 larger sites." It can seem daunting when you type in your key search term and you see Google returning 200,000 results! Overrepparttar 128265 course of this article I am going to teach you some techniques that you can use to improve your sites ranking inrepparttar 128266 major search engines. These are not in any particular order but you should try and cover all of these if you want to perform well.

Good content with your keywords

Most people userepparttar 128267 internet to gather information, so accordingly,repparttar 128268 search engines put a premium on good content. If you wantrepparttar 128269 search engines to really start appreciating your site, you need to have lots of good, and more importantly, fresh content. Update your site regularly with new articles, news stories etc. Then make sure you promote this new content. Submit these articles to other websites with a teaser that then links back to your website. If you can get "authority" sites to link to your articles this will raise your sites profile inrepparttar 128270 eyes ofrepparttar 128271 search engine.

Clean up your code

This is one step that is often over looked but it is more important that many people realize. The neater your html code is,repparttar 128272 easier it is forrepparttar 128273 spiders to crawl through your site and therefore,repparttar 128274 more willing they are to search for your links and crawl through those pages as well. The more pages you have indexed,repparttar 128275 more chances you have of attracting someone to your site.

How do I go about cleaning up my code I hear you ask? There are some simple things you can do to quickly improverepparttar 128276 readability of your code.

  • Put all JavaScript code in a separate .js file and include it inrepparttar 128277 header of your page.

  • Use .css style sheets for all formatting and as much ofrepparttar 128278 page layout as possible. This step alone will halfrepparttar 128279 amount of code in your pages. Most ofrepparttar 128280 code in an html document is table alignment code. If you are not yet familiar then you can find some good tutorials here.
Optimize for your keywords

Site down with a sheet of paper and write down a list of 20 keyword phrases that define what your site is about. These will berepparttar 128281 phrases that you will want your visitors to be searching for to get to your site. Once you have your list then try and integrate as many of these phrases into your website copy as possible. Make sure however thatrepparttar 128282 readability of a site's content is not compromised as this will often be seen as spam. Try and use these keywords in your title's and inrepparttar 128283 first couple of paragraphs as this isrepparttar 128284 part ofrepparttar 128285 pagerepparttar 128286 search engine will payrepparttar 128287 most attention to.

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