1.We know that that person got use of our product and didn’t have to pay a cent for it (and it can be a disturbing thought but it does happen… some people are just habitual refunders)

2.Advertising isn’t cheap and when you’ve paid to get that customer in it can feel like a beat around head when you not only refund money but it often incurs a fee for refund purchase, so now you’ve just paid that customer to have your materials

3.Organizing a refund could be time spent better doing other things

The best thing you can do for yourself and your company is to keep a “cool head” about it. Getting all nancy about it even if it is a “habitual refunder” can do more damage for your name in long run.

The truth is its hard generating traffic on your own and if you want massive amounts of traffic this is best way I know of. The great thing about creating your own affiliate program is you don’t have to pay a cent until one of your affiliates makes a sale.

However in order to get affiliates to want to promote your product, you do need to make it enticing for them. If you’re selling a digital product where you make basically 100% of profits then your affiliates will be expecting a decent cut of profits. After all, advertising can be quite expensive. It needs to be worth “their” while.