DRIVING TRAFFIC THAT WILL BUY!Written by Roger Donald
The web is awash with search engines, directories and portals, and many of them are purely designed to make a hefty dent in consumers' wallet. For many Internet shoppers they are key to finding that inspired birthday gift or Mothers Day present. For online retailers they can also be heaven sent. A good listing within a high profile shopping directory could be make of your e-commerce site.Many surfers first port of call when looking to shop on web is their favourite engine. Lycos, Yahoo, Excite all have shopping guides. But how comprehensive are they? Do they independently review stores? Shamefully it appears not in many cases. Many engines work closely with partner retailers to gain lion's share of traffic, which can often mean a big spend and a hefty dent in retailer's wallet. But what about those retailers with smaller budgets, or in some cases none at all? Specific shopping directories such as ShopsOnTheNet.com, ShopNow etc, play a vital role in bringing traffic to online stores. Games Direct a UK based PC games retailer that works closely with shopping specific directories and price comparison services has increased its traffic and customer registrations by over 200%. The moral of story being that once your e-commerce site is listed with shopping specific directories you are opening yourself up to a core group of web surfers that actually want to shop online. Many registered users of directories receive tailored e-mails updating them on latest shopping sites and product innovations according to their personal profile. The question is, can you afford not to have your site listed with directories that announce e-commerce sites and products directly to seasoned Internet shoppers?
| | Building Your Business with FREE TutorialsWritten by Terri Seymour
If you have an online business, no matter what it pertains to, a great way to promote yourself and your business is by sharing your knowledge. One way of doing this is be preparing free tutorials for people to read and learn from. By doing this, people will come to think of you as an expert in your field. When they need advice, products or services, you will be one they trust and believe.Divide your tutorial into four or five (or however many it takes) steps; then set them up at an autoresponder. If you sell home decorating items, you could set up a tutorial to paint a piece of furniture in this manner: Step 1 - Preparing Piece Step 2 - Choosing Right Paint Step 3 - Painting Piece Step 4 - Maintenance After you divide these into steps, set it up at autoresponder for each step to be sent out two or three days apart. This works better than one complete mailing because it keeps your name and business in mind of prospective customer longer and he will be more likely to buy your products. Free Autoresponders: http://www.getresponse.com/?34218 http://newbieclub.com/cgi-bin/sgx/d.cgi?ottofree-web_success http://www.sendfree.com/ http://www.aweber.com/ Have a look at these and decide which you prefer. If you don't like any of these, there are plenty more.
|
