People rarely buy things for logical reasons. They buy things for emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention to ads for their make of car AFTER they already bought it.

You can apply this principle to get more sales from your promotions. Start by revising your ads, sales letters and web pages to dramatize emotional rewards provided by your product or service. Help your prospects see themselves already enjoying benefits they get when they buy from you.

PAINT A VIVID WORD PICTURE

Often, your sales message doesn't have to say very much about your actual product or service. Instead, paint a vivid word picture of what your customer or client will enjoy when they buy your product or service. It's not as difficult as it sounds. Just think about what your customers really want to get when they buy your product or service. Then describe it in your own words.

For example, if you offer an MLM or other home-based business opportunity you can describe what it feels like to work at home without a boss. To illustrate how this works...

Your small ad could start with something like: "No Boss - More Income - Your Own Hours"

Maybe just a close friend sends you a special card on a special day. You may JUST be a customer!

What's it feel like? - Bad? - No big deal? - Who cares? Why bother?

I doubt it! Most of us get a nice warm feeling down in gut. Someone remembered my birthday, that's really nice! Make a call. Thanks for thinking about me. Is this your kind of reaction?

All of us want to be appreciated. Liked, respected, noticed.

------------------------------- "Your Customer Is No Different" -------------------------------

There's an invisible tattoo right across your chest. It clearly states "MAKE ME FEEL IMPORTANT"

You can't see it, you just know it's there. Everyone has it. You are no exception. All of us like recognition, for simply being. Even downtrodden deserve our respect and concern.

You lift another person's spirits and YOU get a lift, too. Hopefully, you are an UP person. It's a matter of choice.

Get up in morning.....