Written by Bob Leduc

I recently read about a survey conducted among new car owners. The researchers were trying to determine which ads hadrepparttar greatest impact onrepparttar 127499 buyer's decision to buy a certain car. What they discovered surprised them. Most of repparttar 127500 new car owners they surveyed didn't remember any ads influencing their decision to buyrepparttar 127501 car. But they did remember watchingrepparttar 127502 ads numerous times AFTER buying their car.

People rarely buy things for logical reasons. They buy things forrepparttar 127503 emotional reward it gives them. Later, they look for logical reasons to justify their purchase. That's why those new car buyers paid so much attention torepparttar 127504 ads for their make of car AFTER they already bought it.

You can apply this principle to get more sales from your promotions. Start by revising your ads, sales letters and web pages to dramatizerepparttar 127505 emotional rewards provided by your product or service. Help your prospects see themselves already enjoyingrepparttar 127506 benefits they get when they buy from you.


Often, your sales message doesn't have to say very much about your actual product or service. Instead, paint a vivid word picture of what your customer or client will enjoy when they buy your product or service. It's not as difficult as it sounds. Just think about what your customers really want to get when they buy your product or service. Then describe it in your own words.

For example, if you offer an MLM or other home-based business opportunity you can describe what it feels like to work at home without a boss. To illustrate how this works...

Your small ad could start with something like: "No Boss - More Income - Your Own Hours"

Your sales letter, brochure or web page could include something like: "The day begins at a leisurely breakfast with your family. After gettingrepparttar 127507 kids off to school you walk pastrepparttar 127508 living room to your office and call one of your new distributors. The overnight report shows you earned a $200 bonus on her sales last month..."

Remembrances Count

Written by Don Monteith

How do you feel when someone remembers your birthday? Your Anniversary? It could even be a first month card from your girlfriend or boyfriend. We've been dating for 30 days! Wow!

Maybe just a close friend sends you a special card on a special day. You may JUST be a customer!

What's it feel like? - Bad? - No big deal? - Who cares? Why bother?

I doubt it! Most of us get a nice warm feeling down inrepparttar gut. Someone remembered my birthday, that's really nice! Make a call. Thanks for thinking about me. Is this your kind of reaction?

All of us want to be appreciated. Liked, respected, noticed.

------------------------------- "Your Customer Is No Different" -------------------------------

There's an invisible tattoo right across your chest. It clearly states "MAKE ME FEEL IMPORTANT"

You can't see it, you just know it's there. Everyone has it. You are no exception. All of us like recognition, for simply being. Evenrepparttar 127498 downtrodden deserve our respect and concern.

You lift another person's spirits and YOU get a lift, too. Hopefully, you are an UP person. It's a matter of choice.

Get up inrepparttar 127499 morning.....

You have two choices. First, are you happy.....thank God for a new day! Second, you can choose to be Unhappy and NOT thank God for anything. First choice is better......for YOU and ME!

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