Written by Tom Kulzer

Your web business probably gets product inquiries from potential customers aroundrepparttar globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increaserepparttar 127524 likelihood of making a sale by satisfying each person's need for information quickly!

But, after you've delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don't.

When you don't follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn't receive a follow up message from you, he will take his business elsewhere.

---------------------------------- ARE YOU LOSING PROFITS DUE TO INCONSISTENT AND INEFFECTIVE FOLLOW UP? ----------------------------------

Following up with leads is more than just a process - it's an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don't follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forgetrepparttar 127525 whole follow up process.

---------------------------------- CONSISTENT FOLLOW UP GETS RESULTS! ----------------------------------

When I first started marketing and following up with prospects, I used a follow up method that I now callrepparttar 127526 "List Technique." I had a large database containingrepparttar 127527 names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter byrepparttar 127528 time they requested more information, so I usedrepparttar 127529 company's latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn't a very good follow up method. Why isn'trepparttar 127530 "List Technique" very effective?

* The List Technique isn't consistent. Proponents ofrepparttar 127531 List Technique tend to only send out follow up messages when their companies have "big news".

* List Technique messages don't giverepparttar 127532 potential customer any additional information aboutrepparttar 127533 product or service in question. He can't make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sellsrepparttar 127534 best knick-knacks, what does he care that you've just moved your headquarters?

* List Technique messages convey a "big list" mentality to your potential customers. When I used to write follow up messages usingrepparttar 127535 List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.


Written by Bob Leduc

Below are 3 powerful buying motivators you can use to increase your sales without increasing your expenses. They work for any business and apply to every marketing method includingrepparttar Internet.


Your customers want your product or service to provide a simple solution to their problem. They also want to see fast results and they want those results to be easy to get.

Give them what they want. Promoterepparttar 127523 characteristics of your product or service that are simple and easy -- and those that provide fast results. These are often more important to customers than price.

Also make your buying process simple, fast and easy for EACH customer so you don't lose potential sales. For example...

Many internet marketers offer only one way for customers to order -- online at a secure server. That may berepparttar 127524 easiest way for YOU to buy something but it's notrepparttar 127525 easiest way for all of your customers. That's why many online orders get abandoned before they're completed.

One online marketer told me her sales increased almost 20 percent when she addedrepparttar 127526 options of ordering by phone, fax or postal mail.


People love to buy things but they haterepparttar 127527 feeling of being sold something.

I recently read about a survey conducted among new car buyers. Every participant ratedrepparttar 127528 helpful attitude ofrepparttar 127529 salesperson as one ofrepparttar 127530 major reasons they bought their car. None felt like a persuasive salesperson SOLD them a car. Instead, they felt like they BOUGHTrepparttar 127531 car.

Most of those survey participants were probably ready to buy a car when they walked intorepparttar 127532 dealership. The salesperson didn't have to persuade them to buy. He just needed to find a car withrepparttar 127533 features they wanted and a price they could afford.

How can you createrepparttar 127534 same atmosphere in your business? Target your advertising to prospects most likely to be interested in what you're selling. They won't require much persuasion to buy.

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