DO WHAT I TELL YOU OR YOU WEB SITE WILL NEVER BE FOUND! By: Rich Brunelle
Over past year I have often joked that Search Engines dictating how web sites are built. And, now I look at it with less and less humor. Doesn't anyone else have concerns about this? Web Site Owners are paying Webmasters a small fortune in pursuit of high Search Engine Rankings. Search Engines have a penalization process for web sites not in compliance with their dictates. And, with exception of benefit of keeping a lot of people employed I see less and less of Search Engine dictates as fair and reasonable.
Countries world wide fought against Microsoft monopoly. Citizens in this country do not often tolerate anyone controlling their conduct in any way. But, world wide it seems as though everyone is jumping to follow Search Engine Dictatorships. And do so without concern for fact that these dictatorships may be responsible for negative impact upon income and/or business success.
Have we become such sheep that we allow ourselves to be herded by corporations that dictate how we must conduct ourselves to make them money? Even web sites that are non-comformative to government are comformative to Search Engines dictates. I mean, isn't it ridiculous to allow a Search Engine to have so much control?
Compare a Search Engine to Telephone Book. The Phone Company lists everyone business that wants to be listed in their Yellow Pages. And if you have cash, you can get an enhanced listing. It's pretty standard. Everybody gets at least basic listing, alphabetically. Nobody is denied a listing because of association, non-conformity, or product line. But do you realize that you can be penalized and even blocked from holding a listing by a Search Engine? Do you realize that Search Engines dictate how many links, what content is supposed to be, and how many times you can say certain words? Search Engines regulate how soon your site will be listed, quanity and quality of your linkage, and who can even link to your site. Even more disturbing than all of preceeding is way that Search Engines determine relivance of a web site and rank you web site listing by their criteria.
Face it, we Internet public are not only lazy, but we aren't too bright either. If we weren't a little on dim side and so lazy, would we really confine our use of searches to first three pages of results? If we are intelligent and value concious people we claim to be, wouldn't we select from results by looking at a few of top, then a few in middle, followed by a few at end? Are we so stupid that we cannot see that we are missing out on real opportunities and great deals by not looking over a broader selection of search result? Do you really think a company's product or customer service quality has any relation to its Google page Rank?