There’s a difference between doing things right and doing right things. Which do you think is most important? Is it more important in your homesbased internet business to make sure you do things right or is it more important to make sure you do right things? Before answering this question take a few minutes to think through difference.

Doing things right means dotting all I’s and crossing all T’s, making sure every procedure and function is carefully followed and everything is well organized. As one of my uncles used to say, “if a job’s worth doing it’s worth doing right.” Another expression often used is “a place for everything and everything in its proper place.” Make sure you organize, make sure you don’t forget any application, and make sure you follow through diligently.

Well, I’m here to tell you that you can do things right and totally miss mark. How so? It’s like example given by Stephen Covey in his popular book, The Seven Habits of Highly Effective People. Covey relates a story about a company that was hired to clear a path through a jungle. They prepared well in advance, making sure all tools were in good repair and even making provision for specialists to accompany team to keep blades on tools sharpened on a regular basis. There were cooks and dieticians to ensure crew was provided nourishing meals so their strength would not give out. Mathematicians were hired to calculate how much work cold be done each day in order to provide an accurate estimate of completion date. They were doing things right.

Then someone climbed a tree and looked around and said, WRONG JUNGLE. The lesson? You can have all your ducks in a row and operate a business with absolute precision. You’re doing things right. Problem is you’re doing wrong things. And if you keep doing wrong things, accurate and precise as they are, you won’t achieve desired results.

As an on-line business entrepreneur it is your job to bring affiliates into your down line. But that’s an oversimplification of what your job really is. Bringing people into business as new affiliates is like taking attendance first day of a University class in Ontology. Most of students aren’t sure why they signed up for course and most of them don’t have a clue what course is about. All they know is that someone advised them to enroll in it or another student who took course previously said, “if you take this class you’ll really like it.”

The real job of an on-line business entrepreneur is, to paraphrase Stephen Covey, “make sure your affiliates are aligned with mission, vision, and strategy of business.” That’s because “when people are filled with true understanding of needs, when they share a powerful commitment to accomplishing vision, when they are invited to create and continually improve structure and systems of business, then they have alignment.”

And why is alignment so important? Because your goal is to generate wealth and these are true wealth builders of your business. And if you want your potential wealth builders to build your wealth you have to know that in their eyes you are business. And if you they are no aligned with you they will not be likely to be much of a wealth builder.