Written by Bob Leduc

Every customer looks for 3 special benefits when they do business with you. They may not specifically ask for these benefits. But you're losing sales if you don't automatically provide all three.


Prospective customers may take a long time deciding whether or not they will buy from you. But once they decide to buy, they expect instant results. When people buy a car they want to drive it home today. When they sign up with a health club they expect to look and feel better byrepparttar end ofrepparttar 127266 week.

Look for ways you can reducerepparttar 127267 time your customers have to wait after a transaction before they can start enjoyingrepparttar 127268 results of their decision to buy. Try to deliver your product atrepparttar 127269 point of sale. When that's not possible, look for creative ways to provide a benefit your customer can start enjoying immediately.

For example, a publisher I know recently created a special package combination of his latest "how-to" book in print and several eBooks onrepparttar 127270 same subject. When customers order his new book, they can immediately downloadrepparttar 127271 eBooks on their computer. They don't have to wait forrepparttar 127272 hard-cover book to arrive before they can start enjoyingrepparttar 127273 benefit they paid for.


Customers want products that are easy to use and services that produce results without disturbing their daily routine. You can increase your sales by stressingrepparttar 127274 "easy to use" characteristics of your product or service in all your promotions. Convenience and ease of use are often more important to customers than price.

Simplify your buying procedure too. Make it easier for customers to buy from you and you will get more sales.

For example, many online shoppers are impatient and won't tolerate a lengthy ordering process. Minimizerepparttar 127275 number of times your customer has to click to another screen when ordering online. Use a simple order form instead of a shopping cart if you only offer 1 or 2 items. And don't ask them to give you more information than you need to process their order.

Follow up Increases Sales 80% with Only 20% Effort

Written by Judy Cullins

Did you know that 80% of all sales are made afterrepparttar 5th contact?

Instead of chasing new business allrepparttar 127265 time, rememberrepparttar 127266 faithful--your product buyers, your clients, your teleclass attendees, your ezine subscribers.

Your best customers arerepparttar 127267 ones you have already sold to. When you spend only a little time with "thank you's" and offers, you'll reaprepparttar 127268 80% results.That translates to increased sales, more clients and more subscribers.

How do you do this?

1. Keep a separate list of all of your different groups in your address book. To each one, send a targeted offer just for them.

Recently, I sent to my customers a "thank you" message. My freebie offered them a chance to ask me any question about book or Web writing, publishing and promotion.

Every month or so, I send a special report or other freebie torepparttar 127269 teleclass groups,repparttar 127270 ezine subscribers,repparttar 127271 potential clients, and to clients. Each group receives a targeted how-to free report or other offer.

2. Atrepparttar 127272 end ofrepparttar 127273 freebie, I added a list of 3-5 ways my customers could continue receiving my help, including a free subscription to my monthly ezine, a low-cost teleclass like "Book Coaching" or "Speakers Marathon," plus a product called "Create your Web Pages with Marketing Pizzazz Kit"of 9 eBooks.

Thank you's and free gifts keep your name in front of your buyers. Your added message reminds them of a new service or product that may benefit them.

3. Send a follow-up message every few months, if not more often. Busy people may not want to order multiple things until you have proven yourself. They are just too focused on another project atrepparttar 127274 time.

When those people who have already experienced and approved of you don't hear from you, they will forget you fast. They will move on to somebody who cared enough to sendrepparttar 127275 very best follow up email.

It's so rewarding when you get a message back saying, "Thanks forrepparttar 127276 reminder. Here's what I want now." Remember, people appreciate your news. You are not bothering them!

4. Think ofrepparttar 127277 numbers! Sending a follow-up offer to my ezine subscribers of over 2300 brought 23 responses. People appreciaterepparttar 127278 free articles or tips you give. Here's a chance to highlight one or so in each follow up.

5. Make your free offer enticing. Displayrepparttar 127279 benefit prominently in your email subject line. To clients or teleclass participants, you could offer a free eReport or two. To a list of people interested in expanding their Online marketing, I sent a free report on "Promote your Business with Free Articles."

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